Experienced Full Stack Digital Strategist – Global Campaigns & Virtual Programs, AWS Marketing

Are you a creative and analytical marketing professional with a passion for driving business growth through innovative digital strategies? Do you thrive in a fast-paced, dynamic environment where no two days are ever the same? If so, we want to hear from you! As a Digital Strategist, Global Campaigns & Virtual Programs, AWS Marketing, you will play a critical role in developing and executing comprehensive, multi-channel digital marketing strategies that drive awareness, adoption, and usage of Global Campaign offerings, demand generation assets, and content.

About AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. At AWS, we value diverse experiences, creativity, and a willingness to learn. Our employee-led affinity groups foster a culture of inclusion that empowers us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

About the Team

Our team is a dynamic and collaborative group of marketing professionals who are passionate about driving business growth through innovative digital strategies. We work closely with cross-functional teams, including internal managers, in-region Field teams, external agencies, PMM, and other internal stakeholders to create the best experiences for AWS customers. As a Digital Strategist, you will be an integral part of our team, working closely with our team members to develop and execute comprehensive, multi-channel digital marketing strategies that drive awareness, adoption, and usage of Global Campaign offerings, demand generation assets, and content.

Key Responsibilities

As a Digital Strategist, Global Campaigns & Virtual Programs, AWS Marketing, you will be responsible for:

• Leading various aspects of operational planning for global programs, including defining priorities, recommended investment plans, and functional goals
• Driving the design of customer lifecycle experiences from look/feel, to content flow, to user experience
• Collaborating with internal managers, in-region Field teams, external agencies, PMM, and other internal stakeholders to create the best experiences for AWS customers
• Owning and implementing the targeting and segmentation for campaigns
• Developing and executing test plans across all channels to most effectively engage customers within channels
• Incorporating available tools, technology platforms, and Generative AI capabilities to enhance campaigns
• Monitoring campaign performance, providing insights and reporting, and making data-driven optimizations

Essential Qualifications

* 4+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Preferred Qualifications

* Experience in multi-territory campaign management

• Experience in digital marketing and content production timelines and process

Skills and Competencies

* Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing strategies

• Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
• Strong creative and strategic thinking skills, with the ability to develop innovative digital marketing strategies
• Experience with data analysis tools, such as Excel, Tableau, or other data visualization tools
• Experience with marketing automation platforms, such as Marketo or Pardot
• Experience with social media marketing, including content creation and campaign execution

Career Growth Opportunities and Learning Benefits

At AWS, we believe in investing in our employees' growth and development. As a Digital Strategist, you will have access to a range of learning and development opportunities, including:

• Ongoing training and development programs to help you develop your skills and knowledge
• Mentorship and coaching from experienced marketing professionals
• Opportunities to work on high-profile projects and campaigns
• Collaborative and dynamic work environment with a team of passionate and experienced marketing professionals

Work Environment and Company Culture

AWS is a dynamic and fast-paced company that values innovation, creativity, and a willingness to learn. Our company culture is built on a foundation of inclusivity, diversity, and respect for all employees. We believe in providing a work environment that is supportive, flexible, and empowering, with a focus on work-life balance and employee well-being.

Compensation, Perks, and Benefits

As a Digital Strategist, Global Campaigns & Virtual Programs, AWS Marketing, you will receive a competitive salary and benefits package, including:

• A base salary ranging from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
• A full range of medical, financial, and/or other benefits, including health insurance, retirement savings, and paid time off
• Opportunities for professional growth and development, including training, mentorship, and career advancement

How to Apply

If you are a creative and analytical marketing professional with a passion for driving business growth through innovative digital strategies, we want to hear from you! Please submit your application today, including your resume, cover letter, and any relevant work samples or portfolio pieces. We can't wait to hear from you! Apply To This Job Apply for this job