PPC Ads Manager

Introduction: We are seeking a skilled and experienced PPC Ads Manager to join our team. This full-time role involves managing multiple Google Ads accounts for various clients, focusing on optimizing ad spend to drive conversions, enhance brand visibility, and achieve high ROI.

Tasks:

• Manage multiple Google Ads accounts for various clients.
• Handle all aspects of Google Ads: setup, keyword research, ad creation, campaign management, performance tracking, and reporting.
• Create custom performance reports and weekly recap emails on KPIs.
• Provide 24/7 access to the reporting platform and ensure timely email responses (1-day SLA).
• Conduct account audits, develop account structures, analyze historical performance, and create buyer personas.
• Perform comprehensive keyword research for each location/service.
• Create compelling ad copy and extensions.
• Run A/B testing for ads and landing pages.
• Implement advanced bidding strategies, monitor performance, and adjust bids.
• Manage search campaigns (brand, competitive, categorical).
• Handle shopping ads, including Google Merchant Center setup and optimization.
• Oversee YouTube audience targeting and content ads (client-provided content).
• Manage display, remarketing, and audience targeting ads.
• Set up and optimize Google Local Services Ads to generate qualified leads.
• Manage conversion tracking and provide weekly performance updates.
• Deliver monthly and quarterly performance summaries, budget analysis, and strategy updates.

Qualifications:

• 4 + Proven experience in managing Google Ads accounts and PPC campaigns.
• Strong analytical skills and ability to interpret data to optimize campaigns.
• Excellent communication skills, both written and verbal.
• Proficiency in using Google Ads, Google Analytics, and other relevant tools.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.

Soft Skills:

• Proactive and results-driven mindset.
• Ability to build and maintain strong client relationships.
• Strong problem-solving skills and ability to adapt to changing priorities.
• Excellent time management and ability to meet deadlines.
• Collaborative team player with a positive attitude.
• Confident and well-spoken, a leader with a pretty strong level of confidence.
• Very good attitude and straight forward.

Originally posted on Himalayas