Senior Media and Competitive Intelligence Analyst in Dallas, TX

Senior Media and Competitive Intelligence Analyst - Truepoint Agency - Dallas, TX - work from home job Company: Truepoint Agency Job description: Our product is our people, and we're committed to propelling them forward! Are you the next great TruePointer to join our team? Do you enjoy working in a fast-paced environment where you're doing valuable work and discovering something new every day-even if you have a tenured career? You're a TruePointer if you're nimble and can hustle - our clients and our team move quickly! You'll join an award-winning team. We're a proud two-time Top 100 PR agency in the U.S. and a five-time Inc. 5000 fastest-growing company. We've had both remote and hybrid office environments before it was popular. We understand the demands of 24/7 agency responsibilities and give our team the flexibility to manage their work and life. Some of our favorite perks are competitive health benefits with concierge service, 401K profit sharing and competitive matching, consistent professional development, our annual agency development summit, weekly team lunches, and every five years sabbatical. SENIOR MEDIA AND COMPETITIVE INTELLIGENCE ANALYST We seek a driven, organized, polished Senior Media and Competitive Intelligence Analyst to join our digital team. The ideal candidate enjoys analyzing data to provide clients with actionable insights and strategic recommendations. This role would help lead data analysis for media and competitive intelligence and support social media analytics. The candidate should have experience with competitive intelligence, media monitoring tools, social media analytics, and social listening platforms, with the ability to identify industry trends and make informed recommendations. The Senior Media and Competitive Intelligence Analyst must have previous client-facing experience along with excellent presentation and storytelling skills. They must be able to synthesize research findings into well-written and visually compelling summary reports and presentations.

Responsibilities

Include:

• Media Intelligence
• Help build out a high-impact media intelligence program.
• Responsible for facilitating measurement reporting and mining for key insights from campaign performance.
• Understand measurement principles in the media industry, such as impressions, reach, etc.
• Create objective, insightful, concise media summaries of secured coverage.
• Maintain coverage trackers with strong attention to detail.
• Competitive Intelligence
• Conduct research and real-time monitoring of competitors' developments, proactive announcements, financial conferences, earnings releases, and crises.
• Write and distribute notable takeaways and insights to leadership.
• Written Skills
• Craft compelling narratives. Write engaging and impactful stories about the brand's social media data and insights that resonate with clients, connecting analytical findings to strategic business goals.
• Enhance storytelling in reports. Elevate the presentation of analytical reports by integrating storytelling elements, making data-driven insights more accessible and actionable for clients.
• Translate narrative into recommendations. Infuse storytelling to ensure insights are understood and effectively communicated to guide client strategies and initiatives.
• Platforms experience
• Preferred, but not required: Cision, Critical Mention, TV Eyes, Feedly, and Smartsheets

Qualifications:

• 3-5 years of experience in content analysis and/or social media analytics. Preference for candidates with a PR, marketing, and/or advertising agency background.
• Have excellent verbal, story-telling, and written skills, as well as an ability to develop and present compelling client presentations.
• Able to effectively utilize intelligence and software tools to analyze and synthesize complex information.
• Be detail-oriented and highly organized, with a proven ability to be proactive in a fast-moving environment with shifting priorities and deadlines.
• Look for ways to improve and enhance your work and strive for continuous improvement.
• Be supportive, caring, and willing to go the extra mile.
• Have a high proficiency in Microsoft Excel, Teams, Word, and PowerPoint.

TruePoint Communications is committed to a diverse and inclusive workplace. Additionally, we provide equal employment opportunities to all and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state or local laws. All offers of employment are conditioned upon the candidate's legal authorization to work in the United States. Candidates will be subject to a background screening as part of the application process. Expected salary: Location: Dallas, TX Job date: Fri, 22 Sep 2023 05:19:06 GMT Apply for the job now! Apply tot his job Apply To this Job