Media Research Analyst
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. The Media Research Analyst will help strategically position GSTV to ad agencies and brand marketers by using data and insights to develop sales materials, inform audience targeting, and measure campaign impact on business outcomes.
Responsibilities
- Assisting in campaign measurement setup & reporting, to include:
- Working with internal sellers, their clients, and external vendors to execute studies that demonstrate GSTV’s impact on specific campaign goals (lift in branding metrics, foot traffic, sales, etc.)
- Building crosstabs for analysis within provided statistical software
- Crafting presentation decks that use data to tell a story about campaign impact
- Serving as data/analytics support to the sales & marketing teams, using 1st and 3rd party data sources to fulfill daily + ad hoc requests for:
- Audience insights (demographic, geographic, behavioral)
- Advertiser and category insights
- Targeting recommendations & data
- Campaign reach & frequency
- Other sales & marketing collateral as needed
- Contributing to miscellaneous data-related projects, including but not limited to:
- Maintaining historical audience data and campaign measurement results
- Proactively updating network data with external vendors
- Conducting consumer / industry insights research using 1 st and 3 rd party data
- Other duties as assigned
Skills
- Strong quantitative & analytical skills, and a desire to hone data-driven storytelling skills
- Proficiency in Microsoft PowerPoint & Excel
- Experience analyzing raw data in common statistical software, e.g. MarketSight, SPSS, Tableau, etc
- Foundational understanding of statistics and testing principles (e.g. test/control setup, statistical significance, sampling methods)
- Self-starter who can work independently to complete tasks
- Ability to learn & adapt quickly to new software systems
- Ability to multi-task & prioritize in a fast-paced environment
- 1-3 years' experience in a research or analytics role within media, advertising, marketing, or consulting
- Bachelor's Degree in Sociology, Marketing, or other quantitatively oriented field in business or social sciences
- Foundational understanding of media math and terminology (TRPs, reach/frequency, impressions/ratings)
- Familiarity with GfK MRI survey data
- Awareness of the data landscape within the media industry – various sources and uses, legal implications, etc
- Experience with geospatial analytic tools
- Mac experience
- Excellent presentation, writing & editing skills
- Superior verbal and written communication skills
Benefits
- Medical
- Dental
- Vision
- Paternal Leave
- Life Insurance
- Accident
- Critical Illness
- Hospital Indemnity
- STD/LTD + Vol Plans.
- Paid Holidays
- 20 PTO days + Sick time
- Perks
- HSA and FSA and Lifestyle Spending Account (1 st of mo after 30 days)
- 401K Match (90 days)
Company Overview