[Remote] Senior Associate, Digital Marketing
Note: The job is a remote job and is open to candidates in USA. GovExec is seeking a Senior Digital Marketing Associate to join their team. The role involves owning larger scale marketing programs, developing strategic digital tactics, and analyzing data-driven campaigns to grow the brand's audience reach.
Responsibilities
- Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more
- Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals
- Assist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable product
- Contribute to strategic projects to ultimately help achieve company and department goals
- Analyze campaign delivery status through campaign completion across the team
- This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics
- Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy
- Perform other duties as assigned
Skills
- Bachelor's degree in a related field
- 1-3 years of experience in a digital marketing role
- Strong written and verbal communication skills
- Strong organizational skills
- Flexibility and interest to learn new skills, technologies, and industry trends
- Initiative to drive new ideas forward in the marketing industry
- Familiar with Microsoft Suite, Adobe Suite, and Google Suite
- Experience with HTML, Sailthru, or email marketing is a plus
- Experience with social media is a plus
Benefits
- Medical, dental, and vision insurance plans
- 401(k) retirement plan with company match
- Open time off policy
- Twelve weeks paid parental leave
- Supportive, collaborative teams
- Unique opportunity to help government officials from a private sector company
- Expansive learning and development opportunities
Company Overview