[Remote] Campaign Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. GR0 is an award-winning digital marketing agency focused on igniting organic growth for startups and established brands. The Campaign Manager, Paid Social will independently manage paid social campaigns, optimizing ad placements and engaging with clients to enhance campaign performance.

Responsibilities

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR)
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior
• Develops creative strategies for social ads, engaging in testing to improve creative performance
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement
• Analyze client business models and align paid social strategies with revenue and engagement objectives
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices
• Execute operational workflows to improve campaign efficiency and effectiveness

Skills

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR)
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior
• Develops creative strategies for social ads, engaging in testing to improve creative performance
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement
• Analyze client business models and align paid social strategies with revenue and engagement objectives
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices
• Execute operational workflows to improve campaign efficiency and effectiveness
• Strong understanding of social ad targeting, budget management, and ad creative strategies
• 2-3 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates
• Expertise in optimizing ad performance through testing, data analysis, and audience segmentation
• Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision
• Proficiency in Meta, TikTok, and LinkedIn Ads platforms
• Understands how different business models affect paid social strategy, contributing insights during team discussions
• Excellent problem-solving skills and the ability to handle mid-tier escalations independently
• Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution
• Strong organizational skills to manage multiple projects and deadlines simultaneously
• Ability to adapt to changes in paid social platforms and industry trends
• Prolonged periods of sitting at a desk and working on a computer

Benefits

• Comprehensive medical, dental, and vision coverage options for GR0ers and their families
• Monthly reimbursement to help cover internet expenses while working
• Unlimited PTO
• 13 fully paid holidays throughout the year
• Supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways

Company Overview

• GR0 is a digital marketing agency powered by their wealth of SEO, online marketing, and strategic advisory experience. It was founded in 2020, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://gr0.com/.

Company H1B Sponsorship

• GR0 has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.

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