[Remote] Business Development Representative (Toronto/Remote)
Note: The job is a remote job and is open to candidates in USA. War Room is a specialized programmatic advertising agency focused on digital media buying. They are seeking a Business Development Representative to generate new business opportunities, qualify leads, and support the sales pipeline, playing a key role in connecting with prospective clients.
Responsibilities
- Identify, prospect, and engage potential clients through outbound channels (email, LinkedIn, and calling where appropriate)
- Qualify inbound leads and book discovery meetings that align with War Room’s ideal client profile
- Ensure a consistent flow of sales-qualified opportunities for the CGO
- Build targeted prospect lists using tools such as Apollo.ai, LinkedIn Sales Navigator, or similar platforms
- Conduct account and contact research to personalize outreach
- Support refinement of ICPs, personas, and targeting criteria
- Accurately track leads, activities, and outcomes in HubSpot
- Maintain strong CRM hygiene and follow established workflows
- Contribute to reporting on outreach activity, conversion rates, and pipeline contribution
- Document outreach sequences, qualification criteria, and SDR best practices
- Share insights on what messaging and approaches are resonating in the market
Skills
- 1–3 years of experience in sales, business development, or customer-facing roles (internships or co-op experience welcome)
- Strong interest in digital marketing, advertising, or tech services
- Excellent communication skills, both verbal and written
- Comfortable with outbound prospecting and resilient in handling rejections
- Highly organized with the ability to manage multiple outreach activities
- Proactive self-starter with a growth mindset
- Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset
- Programmatic exposure/experience
- Agency experience
Benefits
- Hybrid work + Summer Hour Fridays
- 3 weeks of annual paid vacation with tenure increases
- Additional paid holiday season break
- Paid sick leave
- Extended Health and Dental benefits + Wellness spending account
- Professional development funding
- Retirement savings matching
Company Overview