Influencer Scout

Pearl West is a private-equity-backed company managing a portfolio of nine consumer brands. They are seeking an Influencer Scout to discover, engage, and secure influential creators that align with their brand values and drive cultural impact.

Responsibilities

• Discover and build a pipeline of creator talent (YouTube, Instagram, TikTok, niche fitness/functional coaches) aligned with our brand values and ambition for culture-building
• Recruitment and Sourcing new potential partners
• Evaluate potential influencers (audience demographics, engagement rate, growth trajectory, content quality, brand-fit)
• Initiate outreach, build rapport and send top creators to Head of Brand Ambassadors
• Find top converting Macro Influencers - search and find up and coming creators to run ownership challenges
• Collaborate with the Brand Experience team to design and manage the trial/accelerator model: creator challenge, content-house, etc
• Maintain an influencer CRM/database: track outreach, conversations, trial results, performance metrics and pipeline status
• Stay deeply embedded in creator ecosystem: monitor emerging platforms, format shifts, creator business models and competitor approaches
• Provide reports to leadership: pipeline status, trial conversion, cost per signing, retention metrics, content outcomes
• Assist in structuring long-term partnership contracts with incentives (equity, phantom equity or exit bonus) to secure alignment
• Partner with social, content and brand teams to align creator storylines, campaign integrations, and live community events

Skills

• Interest in fitness and some experience creator scouting or talent acquisition in a digital/creator-ecosystem environment
• Proven ability to build relationships within creator/fitness/social-media communities
• Deep familiarity with YouTube, Instagram, TikTok ecosystems; adept with metrics like engagement, watch-time, growth, audience intent
• Excellent communication and outreach skills for connecting with creators and negotiating early-stage partnerships
• Highly organized, proactive and comfortable in a fast-paced, evolving environment
• Data-driven mindset: able to use growth and engagement metrics to prioritize and optimize
• Keen eye for brand/voice fit and authenticity rather than just follower count
• Bonus: passion for fitness, health coaching, functional performance or creator culture in these spaces

Benefits

• Performance-based bonus tied to successful signings and retention
• Flexible working arrangement
• Collaborative team of growth-minded marketers, creators and brand-builders
• Unique career path into creator/brand-experience leadership

Company Overview