Programmatic Media Specialist

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios and its various networks. The Analyst, Programmatic position involves monitoring campaign performance, troubleshooting issues, and collaborating with teams to ensure successful campaign executions.

Responsibilities

• Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
• Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
• Development of pacing documents to keep track of multiple campaign flights and budgets
• Completion of trafficking workbooks
• Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral
• Manage internal and client deliverables, day-to-day communication, and campaign documentation
• Maintain a current understanding of the account vertical and relevant industry news and updates
• Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc
• Execute reporting analysis based on identified campaign KPI’s in client objectives
• Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed
• Develop programmatic campaign and audience recommendations based on planning brief and client objective

Skills

• Bachelor's degree
• 1+ years of relevant programmatic experience
• In platform experience with DV360 required
• Experience managing display, video, YouTube, audio and programmatic investments
• Proficient in Microsoft Excel
• Excellent communication skills both written and verbal
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Ability to be agile and adaptable within a quick turnaround business environment
• Demonstrated proactive approach to problem solving and critical thinking
• Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
• Ability to work both independently and cross-functionally
• Excellent ability to convey complex ideas clearly and concisely
• Experience with additional programmatic buying platforms including The Trade Desk preferred but not required

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Company Overview