Growth Marketing Associate - Influencer

Rocket Money is dedicated to empowering individuals to manage their finances effectively. The Growth Marketing Associate - Influencer will support the Growth Marketing Manager in expanding the company's offline presence and optimizing influencer partnerships to drive user acquisition.

Responsibilities

• Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis
• Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail
• Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets
• Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team
• Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals
• Brainstorm with our creative team to ensure our creative briefs are best-in-class
• Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees
• Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data

Skills

• 1 to 2 years of professional experience in influencer marketing
• Excellent communication skills (Slack / email / phone / within team / with partners)
• Advanced Excel skills (experience with BI tools such as Looker a huge plus)
• Love for taking initiatives and being a self starter
• Excited to voice opinion, give and receive feedback
• Resilience and willingness to keep pushing tirelessly when it makes sense and move on when the time is right
• Comfortable prioritizing multiple time sensitive tasks and executing under pressure
• Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Company Overview