Communications Specialist (Marketing Communications Professional II)

San Diego State University’s Enrollment Services is seeking a dynamic and detail-oriented Communication Specialist to lead strategic communication efforts that inform and engage students, families, faculty, staff, and campus partners. This role plays a key part in shaping how our community understands and experiences the student journey from admission to graduation.

Responsibilities

• Plan & Manage Content: Write and edit websites, emails, print materials, and training resources to support Enrollment Services, ensuring accuracy of rankings, facts, deadlines, and other key information
• Oversee Social Media: Manage SDSU Admissions social media channels, calendars, and student assistant team to strengthen online engagement
• Coordinate Student Communications: Prepare and review electronic communication for prospective and admitted students, parents, counselors, and current students
• Lead Campus Updates: Develop communication strategies to inform students, faculty, and staff of changes to deadlines, processes, or procedures
• Manage Communication Systems: Use CRM to monitor effective campaigns and determine how to improve future communication
• Collaborate Across Campus: Participate in committees, partner on campaigns, and coordinate photography shoots with campus communicators
• Provide Team Support: Assist the Communications team and serve as back-up for urgent university management requests

Skills

• Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research
• Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles
• Strong knowledge of communications, public affairs, and/or marketing practices
• Proven ability to develop and deliver compelling stories and editorial content across diverse platforms
• Proficiency in digital communication, including web technologies, social media, and applicable software tools
• Strong research and analytical skills, with the ability to apply market research, statistical methods, and current events to communication strategies
• Exceptional interpersonal and presentation skills, including public speaking, interviewing, and relationship-building
• Demonstrated leadership abilities, including providing guidance and direction to team members
• Entry to the first level within this classification requires a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience
• Two or more years of professional experience with marketing and communications is preferred
• Knowledge of San Diego State University's organizational structure, policies and procedures is preferred

Benefits

• Generous Time Off: 15 paid holidays, vacation, and sick leave.
• Retirement: CalPERS pension plan with retiree healthcare, and reciprocal agreements with other California public retirement systems, including the UC.
• Health Coverage: Medical, dental, and vision options at low or no cost.
• Education Support: CSU tuition fee waiver for employees and eligible dependents.
• Optional Offerings: FlexCash, life and disability insurance, legal and pet plans.
• Campus & Community: Access to the library, campus events, employee groups, and volunteer and social activities.

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