Sr Digital CRM Specialist-REMOTE
At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee's unique perspective contributes to our success. Anchored by our core values of "We Love What We Do," "We Own What We Do," "We Do What's Right," and "We Belong," we continuously drive forward together, building a future where everyone can put their best foot forward. The Opportunity Imagine shaping how millions of shoe lovers connect with the brands they love. As a Senior Digital CRM Specialist at Designer Brands, you'll be the architect behind personalized, omnichannel experiences that keep our customers engaged and excited. From email to SMS to push notifications, you'll craft campaigns that don't just inform-they inspire loyalty and drive results. This is your chance to combine creativity, data, and technology to make every interaction meaningful. What You'll Be Doing You'll lead the charge in creating impactful customer communications across multiple digital touchpoints. Here's how you'll make it happen: Email Campaign Management
- Plan and execute promotional, transactional, and lifecycle email campaigns.
- Partner with ESP and agency teams to build and deploy campaigns.
- Maintain campaign calendars to ensure timely, strategic execution.
Push & SMS Marketing
- Manage and deliver push notifications and SMS campaigns that complement email efforts.
- Optimize messaging for mobile engagement and collaborate with agency partners for best-in-class communication.
Creative Collaboration
- Work closely with creative teams to develop clear, concise briefs for email, SMS, and push notifications.
- Ensure all communications are mobile-responsive and aligned with brand guidelines.
Audience Segmentation & Personalization
- Partner with segmentation teams to target the most responsive audiences for engagement and revenue goals.
- Implement personalization strategies that elevate customer experiences.
Performance Analysis
- Track and analyze campaign metrics like open rates, CTR, conversions, and revenue impact.
- Provide actionable insights to continuously improve performance.
Compliance & Best Practices
- Ensure adherence to CAN-SPAM, SMS regulations, and other compliance standards.
- Stay ahead of industry trends and best practices in omnichannel marketing.
Automation & Tools
- Leverage marketing automation platforms (e.g., Braze, Movable Ink, Attentive) to streamline and enhance campaign delivery.
What You'll Need We're looking for someone who thrives in a fast-paced, collaborative environment and brings both technical know-how and creative problem-solving skills. Core Skills
- Strong initiative, ownership, and a proactive mindset.
- Detail-oriented with exceptional organizational and project management abilities.
- Ability to prioritize and manage multiple projects while meeting deadlines.
- Excellent verbal and written communication skills for cross-functional collaboration.
- Experience with CRM systems and omnichannel marketing automation tools.
- Knowledge of deliverability best practices and compliance laws for email, SMS, and push.
Qualifications
- Experience:
- 5+ years in marketing or related business experience.
- 3+ years in email marketing execution.
- Education:
- Bachelor's degree in Marketing.
- Preferred:
- Retail experience strongly preferred.
- Familiarity with Adobe Analytics, MicroStrategy, or similar reporting tools.
Perks and Benefits You'll Enjoy!
- Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
- Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired-wherever you do your best work.
- Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
- We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you'll enjoy 30% off at DSW & com, plus discounts across our family of brands.
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