Paid Search Manager (hybrid)

ad+one is a rapidly growing media agency in NYC seeking a Paid Search Manager. The role involves managing digital media schedules across paid search campaigns and collaborating with internal teams and clients to meet campaign objectives.

Responsibilities

• Implement client business objectives into media activation strategies
• Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs
• Work in platform to implement, activate, troubleshoot, optimize, and draw insights from biddable campaigns
• Manage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
• Help manage the issuance of campaign performance reports and share results across teams to ensure progress
• Work with publishers to implement, troubleshoot, and optimize deals to help secure access to high-quality media inventory
• Liaise with clients and external agencies to ensure campaign setup and tracking are implemented following the correct procedure
• Demonstrate diligence, attention to detail, and adherence to search and social best practices throughout the full campaign life cycle
• Manage campaigns’ budget forecasting, planning, and budget monitoring
• Collaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externally
• Handle the day-to-day client relationship around biddable media in conjunction with the account managers
• Participate in client/staff education around best practices and industry updates within the space
• Onboarding and auditing of new clients' biddable initiatives
• Develop, grow, and maintain relationships with publishing partners

Skills

• 1-3 years of digital experience at an agency working within paid search. Digital analytics experience a plus
• Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
• Experience with Bing and/or Google Ads
• Solid team player with a collaborative mindset and desire to continuously learn and contribute
• Strong analytical ability and problem-solving skills
• Excellent communication and writing skills
• Strong project management skills
• Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously

Company Overview