[Remote] Ads Specialist
Note: The job is a remote job and is open to candidates in USA. Levitate is dedicated to making a significant impact for its customers, team, and the world. They are seeking a results-driven Ads Specialist to manage and optimize Google Ads campaigns, ensuring performance improvements and clear reporting to clients.
Responsibilities
- Build, launch, and optimize Google Ads campaigns across multiple clients (Search-first; expand into other campaign types when it makes sense)
- Handle keyword research, campaign structure, ad copy testing, bidding/budget management, and ongoing performance optimization
- Monitor core metrics (leads, CPL, conversion rate, ROAS where applicable) and make data-driven adjustments to improve results
- Ensure conversions are tracked properly (calls, forms, bookings, etc.) and troubleshoot when performance data looks off
- Deliver clear, consistent reporting—what happened, why it happened, and what you’re changing next
- Identify patterns across accounts and apply wins repeatably
- Track performance across a large portfolio of client accounts
- Proactively flag underperforming campaigns, diagnose issues, and recommend fixes to drive steady gains over time
- Act as a confident, calm marketing partner—explaining results in plain language and setting clear expectations
- Share recommendations and strategic next steps with a client-first mindset
- Support setup, verification, optimization, and ongoing performance improvements for Google Local Services Ads (LSA)
- Help create, manage, and optimize Facebook/Instagram campaigns when needed
Skills
- Proven experience managing Google Ads with measurable performance improvements
- Strong organizational skills and attention to detail (you'll be juggling a lot of moving parts)
- Comfortable analyzing performance data at scale and translating it into clear action steps
- Strong communication skills—especially when explaining results to clients
- Working knowledge of key marketing tools and dashboards (and the curiosity to dig in and troubleshoot)
- Basic creative skills are a plus (e.g., Canva) for occasional ad assets or quick visuals
- Experience with Google LSA setup and performance management
- Experience with Meta Ads (Facebook/Instagram) campaign management
- Google Ads certifications (or willingness to earn them)
- Experience improving lead quality (not just lead volume)
Company Overview