[Remote] CRM Manager, Sports Promotions

Note: The job is a remote job and is open to candidates in USA. bet365 is one of the world's leading online gambling companies, and they are seeking a CRM Manager to develop promotional strategies and enhance customer loyalty. This role involves leading the Sports CRM team to optimize customer promotions and ensure regulatory compliance in a fast-paced environment.

Responsibilities

• Develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys
• Support the Sports CRM team to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach
• Drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance
• Lead the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
• Assist with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards
• Promote a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns
• Define and implement localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner
• Ensure all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks
• Communicate goals and corresponding initiatives with leadership driving improvement for the organization and business performance
• Maintain an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge
• Propose workable ideas and solutions that are centered around optimizing the customer experience
• Monitor industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard
• Liaise with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved

Skills

• Extensive experience working in CRM or loyalty related roles within the online sports betting industry
• Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions
• Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential
• Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecycles
• Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management
• Delegate effectively by utilizing excellent planning and organizational skills
• Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment
• Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders
• Interact with a range of different departments and build strong cross-departmental relationships
• Make sound, logical decisions and have the drive to see projects through to completion

Company Overview

• Bet365 is an online gambling company that offers comprehensive in-play services for its clients. It was founded in 2001, and is headquartered in Stoke-on-trent, Stoke-on-Trent, GBR, with a workforce of 5001-10000 employees. Its website is http://www.bet365.com.

Apply tot his job Apply To this Job