Manager, Influencer (Influencer & Content Marketing Team)

About the position The Manager, Influencer (Influencer & Content Marketing Team) will play a critical role in end-to-end execution of our influencer campaigns from strategy development to data driven influencer identification, contracting, activation and measurement. This role will ensure that paid advertising and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agency partners collaborating and communicating seamlessly. Success requires a social first approach, strong communications & relationship building skills, and collaborative leadership to forecast influencer trends and steer stakeholders toward data-backed decisions. An innovative mindset with the ability to balance strategy and hands-on execution is essential.

Responsibilities

• Inform strategic direction of integrated media campaigns by translating influencer trend forecasting insights into bold, innovative influencer campaigns
• Manage end to end execution of influencer campaigns from strategy development to influencer identification, vetting, activation, paid orchestration and measurement
• Ensure that paid advertising and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agencies are collaborating and communicating seamlessly
• Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs.
• Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
• Work comfortably with ambiguity to tackle unique and complex influencer projects
• Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.
• Make recommendations for real-time response as well as long-term optimization of influencer marketing campaigns
• Promote adoption of influencer marketing best practices for data-informed decision making across Pfizer's commercial business.
• Contribute thought leadership perspective on connecting ever-evolving influencer marketing trends with business impact

Requirements

• Applicant must have a bachelor's degree with at least 4 years of experience; OR a master's degree with at least 2 years of experience; OR a PhD with 0+ years of experience; OR as associate's degree with 8 years of experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• 4+ years of hands-on professional experience in a media or influencer marketing role within a large, complex matrix organization.
• Previous firsthand influencer marketing experience gained from the brand, agency, or media perspective
• Strong project leadership and administrative skills.
• Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
• Expertise in using influencer marketing analytics platforms and tools such as Creator IQ.
• Exceptional interpersonal skills and ability to operate in a matrix environment​.
• Ability to operate with both urgency and precision in execution.
• Strategic and creative thinker with superior problem-solving skills.
• Self-motivated self-starter with proven capacity to take ownership and work independently.
• Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
• Values-based leadership presence that authentically models' courage, excellence, equity and joy.
• Maturity and professional discretion required to handle confidential information.
• This position requires permanent work authorization in the United States.

Nice-to-haves

• Pharmaceutical influencer marketing experience

Benefits

• participation in Pfizer's Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

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