VP of Marketing and Communications
Vice President Marketing & Communications North America and LATAM Permanent FOR THOSE WHO SEEK EXCELLENCE Join a community of dedicated professionals where excellence is both a given and a never-ending quest. Play your part in driving our collective success. YOUR ROLE We are seeking a Vice President Marketing & Communications, who has a deep affinity to luxury, and the ability to craft personalized brand experiences that result in long-lasting emotional memories and desirability for our clients. Reporting to the Brand President, you will define and execute the regional marketing and communications strategy honoring our heritage and tradition whilst driving continuous innovation and improvement. If you thrive in a dynamic environment where vision, creativity and drive to execute push performance to the next level, we invite you to join us. PLAYING YOUR PART You will strategically shape and advance the long-term Marketing and Communications strategy for the Americas balancing brand building with commercial performance and measurable ROI. This requires close partnership with commercial teams to ensure local relevance and impact, alongside a strong collaboration with the global marketing function in Geneva, Switzerland. Your leadership will drive seamless integration and consistent, high-impact execution across all channels, ultimately strengthening brand desirability, awareness, and long-term equity throughout the region. You will define and deliver a compelling events, media and partnership strategy, with a specific focus on leveraging our existing global partnership with the MET. You will elevate the Maison’s presence across VM, store planning, PR, media, events and digital, overseeing media planning to continuously optimize performance. Additionally, you will build and nurture strategic relationships with press, collectors and key opinion leaders, ensuring all collaborations align with the Maison’s values, standards, and ambitions. You are an entrepreneurial leader with a strong ability to initiate innovative ideas and drive them through to impactful completion. You take full accountability, even in critical situations, and consistently support your team in successfully navigating challenges. You embody a human-centered and authentic leadership style that inspires, nurtures and develops a high performing team, fostering a culture of excellence, client centricity and continuous improvement. WHAT WILL MAKE YOU SUCCESSFUL?
- +15 years’ experience in a senior leadership marketing role in the Americas, ideally within luxury, fine watchmaking or hospitality. A deep understanding of the luxury consumer and an appreciation of what drives their engagement and loyalty.
- Recognized for excellence across global campaigns, PR, events, media, brand activations, digital and content, as well as VM and store planning with a proven ability to drive complex projects and budgets from concept to successful execution.
- Humble and emotionally intelligent leader with a strong ability to inspire, develop and grow high performing teams.
- Exceptional communicator and highly collaborative across internal departments, executive leadership, global stakeholders, external partners and creative agencies to drive unified vision and strategic alignment.
- Fluent in English; additional languages are a strong advantage. Willingness to travel across North America and Latin America.
HOW DO WE KEEP YOU SMILING? Vacheron Constantin celebrates more than 270 years as the world’s oldest watchmaker in continuous production since 1755. Headquartered in Geneva, Switzerland, we operate a global retail network of nearly 200 points of sale across 36 countries. Every member of our exceptional global community of watchmakers, artisans and dedicated professionals share a common devotion to our exceptional heritage and a passion to trailblaze an even brighter future. If this sparks your imagination, we welcome your application. Salary range: $200-245k plus bonus Apply tot his job Apply To this Job