Associate Director, Search Engine Marketing

About the position Main Duties and Responsibilities 25% - Lead applicable Client relationship(s) on behalf of Search team. 20% - Develop Paid Search strategy and testing methodology and roadmap for client(s). 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines. 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below. 5% - Manage daily relationships with key search engine representatives. 5% - Set and manage expectation of client and internal teams. 5% - Provide support on new business initiatives. Supervisory Responsibilities In this position, you will directly manage Supervisors, Managers, and Analyst-level team members. Knowledge and Skills Required 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) Ability to train, motivate and manage individuals at multiple levels, from entry to manager level. Exceptional quantitative skills and aptitude including advanced Excel skills. An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. Excellent organizational skills and the ability to juggle multiple responsibilities. Bachelor’s degree. #LI-KK1 #LI-HYBRID #NEXT Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary Range $110,000.00 - $135,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success. Follow up on Instagram and LinkedIn.

Responsibilities

• Lead applicable Client relationship(s) on behalf of Search team.
• Develop Paid Search strategy and testing methodology and roadmap for client(s).
• Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
• Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below.
• Manage daily relationships with key search engine representatives.
• Set and manage expectation of client and internal teams.
• Provide support on new business initiatives.

Requirements

• 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Bachelor’s degree.

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plans
• company paid holidays and unlimited paid time off (PTO)
• mental health and wellness resources
• pet insurance
• childcare resources
• identity theft insurance
• fertility assistance programs
• fitness reimbursement
• discretionary bonus

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