Marketing Coordinator- Social Commerce
ETA hand2mind is a family-owned company dedicated to bringing learning to life through educational toys. The Marketing Coordinator – Social Commerce will work within the Social Media & Content Team, focusing on creator partnerships, campaign execution, and performance tracking to enhance brand visibility and engagement.
Responsibilities
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube
- Build strong relationships with creators by providing guidance, communication, and brand assets
- Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging
- Track creator information, products, and content submissions
- Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations
- Coordinate product shipments, gifting logistics, and sample needs for creator programs
- Gather performance metrics, maintain content libraries, and organize post-campaign assets
- Maintain creator databases, trackers, logs, and templates
- Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling
- Monitor platforms for emerging creators, trends, and new opportunities
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
- Experience managing creators, deliverables, and communication
- Highly organized and able to manage multiple campaigns at once
- Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
- Strong written communication and professionalism in external communication
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview