[Remote] Digital Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Xello is a company dedicated to equipping students with skills for a successful future through innovative tools. They are seeking a Digital Marketing Coordinator to support digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.

Responsibilities

• Support and execute digital campaigns for acquisition, expansion, and retention
• Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)
• Support sales goals with segmentation, custom content journeys, and ABM strategies
• Maintain consistency across messaging and branding with advertising copy
• Develop digital marketing strategies for the ongoing growth of revenue
• Help build reporting for cross-functional readouts
• Maintain organized, accessible campaign information and results for internal sharing
• Help maintain lead flow processes between marketing and sales teams
• Collaborate closely with Sales & Success teams to hear strategy and report on campaign performance
• Collaborate with Brand & Content teams to build campaign content and digital marketing ad copy
• Collaborate with Revenue Operations team to maintain processes and performance
• Collaborate with Product Marketing team to understand product features and customer-facing messaging

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function
• Aptitude and interest in marketing channels and technology platforms
• Organized and able to manage multiple workstreams with deadlines
• Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success
• Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration
• Ownership mentality—someone who takes initiative and follows through
• Exposure to SaaS or multi-product software environments
• Familiarity with platforms like Salesforce, 6sense, Qualified, Hubspot, LinkedIn, Meta, WordPress
• Experience supporting B2B advertising campaigns
• Experience or interest in the K–12 education market

Benefits

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

Company Overview