Senior Director of Marketing Operations

We are seeking a transformational Senior Director of Marketing Operations to architect and scale our global marketing systems infrastructure as we grow towards a billion-dollar enterprise. This is a strategic leadership position responsible for global systems integration, lifecycle governance, data architecture, and building the marketing technology foundation for scale.

This role sits at the intersection of Marketing, Sales, and Data, and will be responsible for building a scalable, globally integrated marketing technology ecosystem.

What You Will Own

Global Integration & Multi-Instance Consolidation

• Lead integration of global HubSpot instance into enterprise Marketo environment
• Consolidate multi-region marketing automation system into a unified architecture
• Define global governance framework for campaigns, lifecycle stages, routing, and reporting
• Establish scalable processes for multi-product, multi-region operations

Marketing Automation & Platform Leadership

• Own enterprise Marketo instance, including architecture, governance, performance, and optimization
• Ensure scalable campaign execution infrastructure for a database expected to grow from 100K to 1M+ contacts
• Oversee data hygiene, segmentation, suppression, and compliance standards (GDPR, CAN-SPAM, etc.)

Martech Architecture & Integrations

• Architect and maintain integrations between Marketo, Salesforce, and broader marketing technology stack
• Evaluate, select, and implement marketing technologies aligned to revenue objectives
• Partner with GTM Ops, IT, and Data teams to ensure system integrity and performance
• Build documentation, governance, and reporting frameworks
• Build scalable integrations to support 4x ARR growth

Revenue Lifecycle Governance

• Design and govern global lead lifecycle model
• Own routing logic, SLAs, and handoffs between Marketing and Sales
• Standardize attribution framework aligned to revenue reporting
• Drive pipeline integrity and marketing contribution visibility

Data Architecture & Reporting

• Define marketing data model in alignment with Salesforce and enterprise data warehouse
• Establish scalable reporting of top of funnel performance
• Ensure data accuracy, compliance, and audit readiness

Team Leadership & Buildout

• Manage a Marketo Specialist
• Develop roadmap to scale marketing operations team as company grows
• Recruit and develop future operations talent

Required Experience

• 15+ years in Marketing Operations, Revenue Operations, or Marketing Technology leadership
• Deep expertise in enterprise Marketo architecture and administration
• Proven experience managing global marketing automation team
• Salesforce integration governance experience
• Experience scaling marketing databases from six to seven figures
• Demonstrated success building lifecycle and routing frameworks
• Experience with evaluating, implementing, and maintaining MarTech systems
• M&A integration experience strongly preferred

Your Benefits Onboard

In addition to Medical, Dental, and Vision benefits, Direct Travel/ATPI offers a Total Rewards Package including Retirement Plans, Wellness, Recognition, Sustainability, DE&I, and Mental Health support.

Embark on the next step in your career journey with Direct Travel!

Direct Travel/ATPI is one of the fastest‑growing TMCs in the world.  By leveraging both the expertise of its people and innovative technology solutions, Direct Travel/ATPI enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel/ATPI has offices globally and is currently ranked among the top providers on Travel Weekly’s Power List. For more information, visit  https://www.dt.com/about-us/careers/.

Direct Travel/ATPI is an EOE/AA/Veteran/People with Disabilities employer.

If you're ready to chart a new course and advance your career with the valuable moments and travel experiences that await, we welcome you to submit your resume for consideration at Direct Travel/ATPI.

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