Copywriter

Copywriter

Job Description

Title: Copywriter

Reports to: Writing Team Manager

Location: Remote

Essential Duties and Responsibilities

1. Research and monitor current marketing and political trends and culture;
2. Develop a repository of innovative ideas and message positioning to be used for clients when required;
3. Have detailed knowledge of the objectives of the client and the target audience of each project;
4. Utilize research, knowledge and personal creativity to generate the desired outcomes and objectives;
5. Collaborate with clients, account executives and graphic designers in the development of written content for a wide variety of platforms including but not limited to: direct mail, landing pages, websites, blogs, social media, banner ads, interstitial ads, brochures, yard signs and bill boards;
6. Write copy for a variety of formats;
7. Analyze advertising trends and monitor competitive advertising;
8. Develop reports, proposals and presentations as needed;
9. Proofread your work and that of others to ensure an error-free output;
10. Perform other duties as assigned and required.

Required Qualifications

1. 2-3 years of professional experience in advertising, marketing, communications, direct mail or digital copywriting
2. Bachelor’s degree in Journalism, Marketing, Communications, English or related field
3. Demonstrated experience and track record in writing, editing and proofreading skills
4. Experience with political or policy clients and understanding their unique needs a significant plus
5. Proven track record of success in time sensitive, project oriented professional environment
6. Working knowledge of digital media/advertising
7. High level of proficiency in Word, Excel and PowerPoint
8. Creative, self-starting, and motivated
9. Ability to manage multiple projects and deadlines concurrently
10. Ability to judge creative concepts and copy and to clearly communicate creative direction to others
11. Ability to collaborate with senior executive peers in Sales, Operations, and other functional areas