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Account-Based Marketing (ABM)

Remote · USA Full-time New today

At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.

About LiquidStack

LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

Role Overview

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.

Key Responsibilities

Demand Generation & Campaign Execution

  • Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
  • Develop and manage ABM programs aligned to target accounts and sales priorities
  • Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership

  • Drive consistent delivery of high-quality MQLs
  • Monitor and optimize campaigns based on pipeline creation and conversion
  • Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization

  • Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
  • Improve cost efficiency and conversion performance across channels

Data & Insights

  • Use data to refine targeting, segmentation, and campaign strategy
  • Track performance, attribution, and ROI

Sales Alignment

  • Partner closely with inside sales to provide lead intelligence and campaign insights
  • Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Qualifications

Required

  • 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
  • Experience in B2B or enterprise environments
  • Hands-on experience with HubSpot (or similar marketing automation platforms)
  • Experience managing paid media campaigns (Google, LinkedIn, etc.)
  • Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
  • Ability to work independently and manage multiple campaigns simultaneously

Preferred

  • Experience in data center, infrastructure, SaaS, or industrial technology industries
  • Familiarity with Salesforce and attribution tools
  • Experience working closely with inside sales teams

What Success Looks Like

  • Increased MQL volume and quality
  • Measurable pipeline growth and improved conversion rates
  • Strong alignment between marketing and sales
  • Scalable, repeatable demand generation programs

Why Join Us?

  • Competitive pay with opportunities for overtime
  • Consistent day-shift schedule
  • Paid time off, holidays, and great benefits
  • Be part of an industry-disrupting company with room to grow
  • Work on innovative technologies in a collaborative, supportive environment
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