Social Media Specialist
About the role
Protect Life Michigan is seeking a part-time, mission-aligned Social Media Assistant to support the Social Media Manager in creating, curating, and publishing content across our social media platforms. This role is ideal for someone passionate about the pro-life cause, with a flair for creativity, communication, and digital engagement.
The assistant will help execute PLM’s social media strategy by supporting daily content creation, engagement, and platform management. This individual will play a key role in expanding our reach, ensuring brand consistency, and fostering online dialogue that inspires and informs.
This role is remote, ideally the candidate should reside in Michigan, however we are open to qualified candidates in other states as well.
This is a part time role, about 16-20 hours per week. This role requires the candidate to support raise their salary and ministry expenses, please read more details in the Salary & Benefits section below.
What you'll do
Social Media Content & Scheduling
- Assist in drafting, designing, and scheduling social media content (graphics, captions, videos)
- Help maintain the monthly social media calendar
- Support the creation and formatting of Instagram Stories, Reels, and TikToks
- Assist in assigning and collecting internal content (e.g., video clips, quotes, team takeovers)
Platform Management & Engagement
- Monitor social media channels for comments, messages, and mentions; respond as needed
- Help flag or escalate critical comments or PR concerns
- Research pro-life news, current events, and digital trends to help identify relevant content
- Track basic engagement metrics (likes, shares, comments, reach) for reporting
Media Support
- Attend occasional PLM events to capture content for social media (photos, videos, behind-the-scenes)
- Help organize and archive social media assets (photos, footage, graphic templates)
- Support the Social Media Manager and Director of Marketing with campaign content and seasonal initiatives
Qualifications
- Agreement with and passion for the mission of Protect Life Michigan
- Proficiency in social media platforms (Instagram, Facebook, TikTok, X/Twitter, LinkedIn)
- Basic familiarity with Canva or willingness to learn; bonus if familiar with Adobe Creative Suite
- Strong written communication skills with a sharp eye for spelling, grammar, and tone
- Organized, detail-oriented, and responsive
- Ability to work independently, meet deadlines, and manage time flexibly
- Experience with content creation (e.g., personal or organizational social media, school projects, campaigns) is a plus
Salary/Benefits
Salary and benefits are determined by the needs of the individual, commensurate with education and experience. Benefits include:
- After completing 1 year of work, eligibility for employer-matched Simple IRA.
- Ample professional development opportunities.
- Protect Life Michigan is a support-raising organization. The salary and all expenses associated with this position will be fundraised by the candidate. Protect Life Michigan will provide training and coaching in order to help the candidate reach full support and will pay the candidate while they raise support. We have an excellent track record of helping job candidates reach full support: 85% of our candidates have reached full support within 2-3 months.
- You will complete support raising prep work over the first 1-3 weeks, then you will attend a support raising bootcamp around week 4 of your employment with PLM. Subsequently, you will spend the next 6-13 weeks support raising before beginning your job duties.
- All applicants must be supportive of this approach and open to engaging in it.
- Ample paid vacation time, holidays, and sick days.
- Semi-flexible schedule to be set with the employee and supervisor
- Ability to work from home.