Social Media Strategy Growth Lead Web3 Blockchain

## What You’ll Do Build & execute growth strategy for Instagram, TikTok, and YouTube. Create high-engagement short-form content (scripts, hooks, concepts, captions, trends, and formats). Support narrative and growth on X, LinkedIn, and Discord to keep messaging consistent across the ecosystem. Collaborate with influencers, creators, and KOLs to expand brand reach and co-create viral content. Launch campaigns that drive saves, shares, comments, video retention, and community growth. Use analytics to optimize performance and iterate fast based on what works and what doesn’t. Work with our video, design, and internal teams to deliver a unified brand story. Stay ahead of crypto, DeFi, and Web3 trends, ensuring the brand remains relevant and credible in a rapidly evolving landscape. ## What You Bring 3–5+ years managing social media for crypto, fintech, Web3, AI, or fast-growing tech brands. Experience growing short-form platforms, not just maintaining them. Strong understanding of TikTok, IG, YT, and creator-native storytelling. Excellent writing skills and ability to translate complex ideas into viral, digestible content. Work seamlessly with graphic designers and video editors. Comfortable working in a fast-paced, globally distributed team. Deep familiarity with Web3 culture and audiences.

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