Director, Product Management – MarTech
Job Description:
- Develop and create buy-in on a multi-year vision for MarTech and Automation, establishing clear success metrics and defining in-and-out of scope priorities
- Shape a complex "buy vs. build" portfolio of capabilities, taking responsibility for vendor selection, integration, and discontinuation while directing the development of our proprietary in-house solutions
- Apply marketing science and measurement methods, including Marketing Mix Modeling (MMM or similar experience) and conversion lift studies, to precisely assess and increase incremental effects from marketing investments
- Lead large-scale automation transformations throughout the marketing value chain
- Focus on initiatives in Creative/Content, Campaign, and Pricing automation
- Continuously develop the strategy toward highly personalized, "CRM-first" interactions
- Work closely within a matrixed organization, coordinating with Media, Go-To-Market (GTM), Category Experience, Regional Marketing, and Central Marketing groups
- Align on shared initiatives via OKRs
- Operate within the empowered Product Operating Model, owning the product outcomes, not just the delivery against requirements
- Act as an inspiring leader and steward of the MarTech space
- Lead a team of highly skilled Product Managers with diverse domain expertise
Requirements:
- 10+ years of proven experience in MarTech, product management, or digital customer experience leadership roles in ecommerce or consumer driven businesses
- Verified background as a strategic problem solver directing a complex "buy vs. build" portfolio
- Extensive knowledge in assessing impact via data-informed insights, including experience with marketing science and measurement techniques such as Marketing Mix Modeling (MMM or similar experience) and conversion lift analyses
- Deep expertise in personalization, experimentation platforms, or content management systems, including hands-on experience with Generative AI applications in Marketing
- Strong leadership experience, specifically growing and mentoring high-performing teams while acting as an outstanding communicator
Benefits:
- Comprehensive benefits package
- Health, wealth and wellness programs
- Long-term equity incentives
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