Social Media Strategist

About the Role: The Social Media Strategist will play a key role in shaping and executing Fetch’s social presence, driving engagement, and building community across platforms. This role sits within the Brand Experience team and works cross-functionally with Creator, Partnerships, Sales, and Growth teams to bring Fetch—and our brand partners—into culture in relevant, engaging, and measurable ways. This is a hands-on role that blends strategy, content creation, community management, and performance marketing, with a strong emphasis on supporting both Fetch-owned initiatives and brand partner campaigns on social. This is a full-time role that can be held from one of our US offices or remotely in the United States. Role Responsibilities: Own Social Strategy & Campaign Execution Develop and execute social strategies aligned to brand, campaign, and business priorities Translate internal and partner campaign objectives into social-first content and storytelling Partner cross-functionally to support campaign launches, ensuring social is integrated from planning through execution Maintain a strong pulse on trends, formats, and culture to inform timely and relevant activations Create & Oversee Content Concept, create, and publish content across Fetch social channels (TikTok, Instagram, etc.) Balance brand storytelling with offer-driven, partner-supported, and performance-oriented content Collaborate with creators and internal teams to scale content production Ensure content is aligned to both Fetch brand standards and partner campaign goals Lead Community Engagement Own day-to-day community management across platforms Engage proactively with users to build relationships and brand affinity Identify opportunities for Fetch and brand partners to show up authentically in conversation Develop scalable approaches to increase engagement and responsiveness Support Brand Partners on Social Collaborate with Sales and Partnerships teams to support brand partner campaigns on social Translate partner objectives into compelling, platform-native social content Ensure partner integrations feel authentic to Fetch while delivering against campaign goals Contribute to campaign recaps and insights that demonstrate performance and value to partners Leverage Data & Measurement Track and analyze performance across organic and paid social, including campaign and partner content Translate data into actionable insights and optimizations Inform content strategy, posting cadence, and spend allocation based on performance trends Support reporting and recaps for both internal stakeholders and brand partners Support Creator Integration Partner with Creator and Influencer teams to amplify campaigns through social Ensure creator content aligns with social strategy and campaign objectives Identify opportunities to extend Creator Club and ambassador efforts through social What Success Looks Like You drive measurable growth in engagement, reach, and community interaction You execute high-quality social campaigns that support both Fetch and brand partners You create content that is culturally relevant and performance-driven You deliver clear insights and reporting that inform future strategy and demonstrate impact You are a strong cross-functional partner, elevating how social contributes to campaigns and revenue Minimum Requirements: 3+ years of experience in social media, content strategy, or digital marketing Proven ability to develop and execute social strategies tied to campaigns and business goals Strong content creation skills (short-form video, copywriting, platform-native formats) Experience supporting brand or partner campaigns on social Deep understanding of social platforms, trends, and internet culture Experience with social analytics, reporting, and performance measurement Highly organized, proactive, and comfortable in a fast-paced environment Strong communication and collaboration skills Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $75,000 - $88,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers. Apply To This Job