Digital Marketing Manager - Influencer, Social, PR & Experiential

About the position Hollywood Branded is seeking a Digital Marketing Manager to lead influencer, social, PR, and experiential campaigns. This role is an account lead position for someone who thinks in ecosystems and can build, pitch, and execute integrated campaigns from concept to completion. The manager will own the full digital and cultural marketing function for brand clients and also contribute to Hollywood Branded's own digital presence, revenue streams, and audience growth. This includes managing a team, client-facing responsibilities, new business contributions, and leading strategy for both clients and the agency. The ideal candidate has agency-side experience and is comfortable with a broad scope of responsibilities.

Responsibilities

• Serve as primary account lead on influencer and digital campaigns, owning the client relationship, strategy, and results.
• Lead influencer programs end-to-end: direct talent sourcing, outreach, individual contract negotiation, redlines, briefing, content approvals, and performance tracking.
• Drive TikTok Shop strategy and execution: creator collaborations, product seeding, content optimization, and results reporting.
• Oversee paid social campaigns including boosted posts, whitelisting, custom audience targeting, and cross-platform ad strategy.
• Own campaign budgets: pacing, allocation, ROI tracking, and client-facing financial reporting.
• Manage and develop internal team members, ensuring accountability for their output.
• Lead and oversee PR outreach as an integrated part of every campaign, understanding PR tools and performing outreach when needed.
• Work with the team using Cision and Critical Mention to build media lists, monitor coverage, and track results.
• Activate the full paid PR program suite, including guaranteed placements, syndicated news, gift guides, listicles, feature stories, co-op media tours, ABC News segments, celebrity gifting, and digital and programmatic media programs.
• Understand how to pitch a story angle to a journalist and identify press value in campaign moments.
• Oversee the team executing day-to-day PR outreach while contributing to strategy and ensuring PR amplification is built into every campaign plan.
• Develop experiential concepts that bring brand campaigns to life, including pop-ups, events, creator experiences, brand integrations, and immersive moments.
• Think through how a brand shows up at a cultural moment, a premiere, a festival, a product launch, and build the full integrated plan around it.
• Translate creative ideas into executable briefs and workbacks without losing the vision.
• Partner with clients on ideation and strategy from the start.
• Build and present campaign strategies, creative concepts, and performance recaps directly to clients.
• Proactively bring new ideas to clients.
• Contribute to new business pitches and proposals, packaging and presenting agency capabilities.
• Serve as a strategic partner to clients.
• Lead the development and ongoing optimization of pillar pages and blog content that drives organic search traffic, builds authority, and generates inbound leads for the agency.
• Oversee the team producing blog content, ensuring it is written, optimized, and published with a clear strategy.
• Identify content gaps and opportunities across the HB blog, podcast, and social channels and build a plan to close them.
• Develop and execute a strategy to grow sales of Hollywood Branded's online courses.
• Develop a strategy to grow Hollywood Branded's podcast audience across platforms.
• Turn podcast content into repurposed social, blog, and short-form video content.
• Identify partnership, sponsorship, and cross-promotion opportunities that monetize the podcast and build its profile.
• Actively book Stacy Jones, the Founder and CEO, on external podcasts, panels, and speaking opportunities as a thought leader.
• Build and maintain a target list of relevant podcasts and platforms for the CEO's speaking engagements.
• Craft compelling pitch angles, manage outreach and follow-through, and track placements for the CEO's thought leadership opportunities.
• Build and manage paid social campaigns for Hollywood Branded itself.
• Lead the strategy for Hollywood Branded's own social media channels, including content pillars and measurement.
• Identify influencer and creator partnership opportunities that build HB's profile and reach.

Requirements

• 5+ years in influencer marketing, digital media, or integrated marketing, with meaningful time on the agency side managing external brand clients.
• Proven direct influencer contract negotiation, including individual talent deals with rate negotiation and contract redlines.
• Real client management experience where you have owned the relationship and been accountable for outcomes.
• Working knowledge of earned and paid PR as part of an integrated campaign, including experience with media placement tools like Cision.
• Experience with SEO and content strategy, including how pillar pages, keyword architecture, and blog content work together to drive traffic and leads.
• Experience marketing a digital product, education program, or subscription.
• Experience building and running paid social campaigns with measurable outcomes.
• Experience concepting and executing experiential or event-driven campaigns.
• Confidence presenting creative strategy and performance to senior brand decision-makers.
• Ability to manage multiple clients and campaigns simultaneously.
• Experience managing and developing junior team members.
• Comfort with Monday.com, HubSpot, Cision, and Critical Mention as daily working tools.
• Genuine Pop culture fluency!

Nice-to-haves

• TikTok Shop experience strongly preferred.
• If you've only ever been the client, this role is not the right fit.
• If you need a clearly defined lane, this role is not the right fit.

Benefits

• Transparent salary schedule.
• Growth is tied to demonstrated capability, not negotiation.
• Compensation ladder is clear, consistent, and shared with the full team.
• Salary reviewed at end of 4-month probationary period based on demonstrated performance.
• Hybrid schedule in Redondo Beach, CA: 4 days in-office during probation, 3 days thereafter.
• Flexible PTO after probationary period with sick time available from day one.
• Medical, Dental, and Vision insurance allowance, eligible after 2 full calendar months.
• 401(k) with up to 3% match after one year of employment.
• Monthly stipend for phone, internet, and streaming services.
• Annual profit-sharing bonus tied to agency performance.
• Annual team retreat.
• Career development and educational support through our LearnWorlds platform.
• 11 paid holidays plus additional days at agency discretion.

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