Fractional CMO / E-Commerce Growth Consultant
Company Description
BrandYourTote.com is a growing e-commerce platform specializing in customizable and sustainable tote bags. We are committed to providing high-quality, eco-friendly solutions while offering innovative branding opportunities for businesses and individuals alike. With a focus on personalization and sustainability, our mission is to combine functionality with environmental responsibility. Join our team to help shape the future of branded, eco-conscious products. Role Description BrandYourTote.com is seeking an experienced consultant or fractional CMO with a strong background in the promotional products industry and e-commerce growth. The ideal candidate has hands-on experience building and scaling promotional products, branded merchandise, or print-on-demand businesses and can help guide both website optimization and customer acquisition. Responsibilities:
- Review and optimize BrandYourTote.com for conversions and user experience
- Develop and implement a go-to-market strategy
- Improve SEO, Google Analytics, and conversion tracking
- Advise on product offerings, pricing, and supplier relationships
- Create and oversee digital marketing campaigns
- Develop lead generation and sales processes
- Help establish short-term and long-term growth plans
Qualifications:
- 5+ years in the promotional products industry (PPAI/ASI experience preferred)
- Strong e-commerce and website optimization experience
- Proven track record growing online sales
- Experience with SEO, Google Ads, email marketing, and social media marketing
- Ability to provide both strategic guidance and hands-on execution
Engagement: Part-time consultant or fractional CMO, approximately 5-15 hours per week initially, with potential for ongoing involvement as the business grows. Please provide relevant experience, examples of similar businesses you have helped grow, and references. Apply To This Job