[Remote] Email Marketing Manager
Note: The job is a remote job and is open to candidates in USA. The Giraffe is seeking an Email & SMS Marketing Manager to support the execution and optimization of their lifecycle marketing programs across the home services industry. This role is ideal for an associate-level marketer who has some hands-on experience and is looking to deepen their expertise in email marketing and SMS marketing while contributing to business growth.
Responsibilities
- Build, schedule, and deploy email and SMS campaigns across multiple home services verticals
- Assist with managing automated customer journeys, nurture campaigns, and re-engagement flows
- Monitor campaign performance and prepare reports on key metrics including open rates, click-through rates, conversions, engagement, and unsubscribe rates
- Support A/B testing initiatives and help identify opportunities to improve campaign performance
- Maintain audience segmentation, list hygiene, and customer data within marketing platforms
- Assist with email and SMS compliance, deliverability monitoring, and best practices
- Coordinate campaign calendars and ensure timely execution of marketing initiatives
- Work with internal teams to gather assets, messaging, and campaign requirements
- Help identify process improvements and contribute to building scalable marketing operations
- Stay current on lifecycle marketing trends and bring new ideas to the team
Skills
- 1-3 years of experience in email marketing, SMS marketing, digital marketing, or a related field
- Familiarity with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, Customer.io, Attentive, Postscript, or similar tools
- Strong attention to detail and organizational skills
- Comfortable working with data and reporting on campaign performance
- Strong written communication skills
- Eagerness to learn, test new ideas, and grow within a marketing organization
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Self-starter who takes initiative and enjoys solving problems
- Experience with lead generation marketing
- Experience working in a startup or entrepreneurial environment
- Basic understanding of customer segmentation, marketing automation, and lifecycle marketing
- Familiarity with home services, consumer marketing, or performance marketing
Company Overview