Senior Marketing Data & Analytics Specialist

Remote · USA Full-time New today

Job Description:

Support marketing analytics strategies aligned with organizational goals and digital performance objectives.
Collaborate with cross-functional teams including digital marketing, CRM, lifecycle, and sales.
Ensure data integrity and consistency across Salesforce, Pardot, and integrated platforms.
Utilize data, analytics, and AI-driven insights to inform campaign performance and strategic decisions.
Stay current with analytics best practices, AI capabilities, and data privacy regulations.
Support compliance with global data privacy standards including CCPA, GDPR, and related regulations.
Build and maintain dashboards and reporting frameworks using tools such as Power BI, Looker Studio, or similar platforms.
Develop standardized reporting templates to track marketing performance, pipeline, and revenue impact.
Analyze campaign performance across channels including web, email, paid media, and lifecycle programs.
Identify trends, patterns, and optimization opportunities using both traditional analytics and AI-assisted analysis.

Requirements:

Bachelor’s degree in Data Analytics, Marketing, Business, or related field.
3 to 6 years of experience in marketing analytics, business intelligence, or data analysis roles.
Strong experience with Power BI and/or other data visualization tools.
Experience working with Salesforce (SFDC) and Pardot or similar marketing automation platforms.
Experience with data enrichment tools such as ZoomInfo or similar platforms.
Strong analytical and problem-solving skills with attention to detail.
Ability to translate data into clear insights and business recommendations.
Experience with data governance and privacy regulations including GDPR and CCPA.
Familiarity with AI tools such as ChatGPT, Claude, or similar platforms for data analysis and reporting.
Exposure to predictive analytics, data modeling, or machine learning concepts preferred.
Strong communication and collaboration skills across cross-functional teams.

Benefits:

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