[Remote] Specialty Marketing Manager

Note: The job is a remote job and is open to candidates in USA. ModMed is a company that is reimagining the healthcare experience through innovative software solutions. They are seeking a Specialty Marketing Manager to lead the development and execution of marketing strategies for their Dermatology and Plastic Surgery segments, focusing on translating market insights into revenue outcomes.

Responsibilities

• Develop and own specialty segment strategies, segmentation models, and prioritized growth plans
• Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences
• Demonstrate the ability to shift from 1-on-1 sales conversations to 1-to-many marketing motions, scaling sales successes into broad, specialty-wide campaigns
• Apply structured thinking to organize ambiguous specialty insights into clear, logical GTM plans that focus on revenue outcomes
• Lead the identification and authoring of high-level thought leadership that addresses the specific "pain points" unique to the specialty
• Create specialty-specific messaging frameworks, segment narratives, and value propositions
• Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts
• Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates
• Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey
• Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions
• Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy

Skills

• Bachelor's degree required
• 4+ years of professional B2B marketing experience within Healthcare Tech, or MedTech, with a proven track record of success in mid-sized to large organizations (preferably $400M+ revenue or PE-backed) where you have managed product or solutions marketing at a national or global scale
• Deep familiarity with the Dermatology and Plastic Surgery or the medical specialty HCIT market
• Strong understanding of how specialty marketing impacts the 'bottom line,' including experience tracking funnel conversion and segment-specific revenue impact
• Ability to produce high-quality, specialty-specific content; a writing sample will be required as part of the interview process
• Proven experience building segment, ICP, or specialty-specific GTM strategies
• Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative
• Master's degree (MBA, MPH, or MS) preferred
• Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) and GTM analytics/intent platforms (6sense)

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters

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