[Remote] Lead Director, Field Marketing & Operations

Note: The job is a remote job and is open to candidates in USA. Oak Street Health, part of CVS Health, helps older adults stay healthier through its value-based care model. The Lead Director, Field Marketing & Operations will lead a marketing team to develop data-driven strategies, oversee marketing operations, and ensure compliance with Medicare regulations while collaborating with various teams to support the company's growth.

Responsibilities

• Develop and lead Oak Street Health’s field marketing support, driving localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness in each community
• Align with field outreach teams and independent agent (IA) partners to coordinate events, local partnerships, and grassroots programs, while ensuring all local marketing activities meet CMS Medicare compliance standards and reflect our brand values
• Design and implement field enablement programs that empower local outreach and clinic staff with the tools and knowledge to execute marketing initiatives effectively
• Develop self-service resources (templates, playbooks, and training modules) and localized marketing kits for field teams, and lead educational sessions to ensure field teams (e.g. OEs, CRMs, RPMs, etc.) are equipped to engage their communities and drive patient growth
• Oversee and continuously improve Oak Street’s internal Marketing Store (field marketing resource center) to ensure field teams have easy access to up-to-date, compliant marketing collateral and promotional items
• Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise, maintaining cost efficiency and alignment with procurement standards
• Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership
• Lead cross-functional planning to ensure all marketing initiatives are well-coordinated, legally compliant, and aligned with Oak Street’s organizational goals
• Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals, maintaining the highest standards of ethical marketing and brand integrity across all field activities
• Provide hands-on leadership for marketing operations, optimizing the tools, systems, and workflows that power Oak Street’s multi-channel marketing efforts
• Implement data-driven decision-making by establishing key performance metrics and dashboards to analyze campaign effectiveness and drive continuous improvement, while enforcing process governance to ensure consistency and efficiency in campaign execution as we scale
• Oversee the Creative Services function to ensure timely development of high-quality marketing assets and campaigns, supporting both national initiatives and local customization needs
• Guide the creative team in producing materials (e.g. flyers, digital content, signage) that can be tailored for local markets, maintaining brand consistency and CMS compliance while meeting the unique needs of each market
• Support new center launches and acquisitions by developing targeted catchments to define geographic outreach zones, and educate new center teams on marketing systems, central support resources, and the provider photography program to ensure consistent, compliant, and effective go-to-market strategies

Skills

• Experience in leading marketing teams and developing data-driven marketing strategies
• Strong understanding of CMS Medicare marketing regulations and compliance
• Ability to design and implement field enablement programs
• Experience in managing marketing operations and optimizing tools and workflows
• Proven track record of cross-functional collaboration with Compliance, Legal, Outreach, Strategy, and Clinical teams
• Experience in overseeing creative services and ensuring brand consistency
• Ability to support new center launches and develop targeted outreach strategies

Benefits

• Paid vacation, sick time, and investment/retirement 401K match options
• Health insurance, vision, and dental benefits
• Opportunities for leadership development and continuing education stipends
• New centers and flexible work environments
• Opportunities for high levels of responsibility and rapid advancement

Company Overview