[Remote] Senior Product Designer, Growth

Note: The job is a remote job and is open to candidates in USA. LaunchDarkly is focused on enhancing the software delivery experience for developers. They are seeking a Senior Product Designer to lead the design of the trial and activation experience, ensuring a seamless onboarding process for new users and improving feature discoverability.

Responsibilities

• Design the Foundation trial and activation experience from signup through SDK integration, first flag, first advanced feature, and conversion to a paid plan
• Work from the team's evidence base — customer insights data, product analytics funnel analysis, sales and support call patterns — and add to it with your own research. Run experiments against that evidence on cycle times measured in weeks
• When you find drop-offs, trace them to their structural cause: wrong information architecture, missing context, an illegible value proposition. The fix belongs upstream, not just at the symptom
• Design the agentic onboarding experience: what getting started with LaunchDarkly looks like when the interface is an MCP, a Skill and an AI coding agent rather than a browser. The team has a working thesis and active PRDs; the UX is open and exciting
• Improve advanced feature discoverability. Experiments and guarded releases are significantly underused relative to their value, and closing that gap requires working across team boundaries
• Contribute to roadmap decisions alongside your product manager and engineering manager peers, bringing activation opportunities forward with data rather than waiting to be briefed
• Participate in UX critique and expect direct, specific feedback in both directions

Skills

• 7+ years designing digital products, with examples of impact on activation, conversion, or retention. A strong portfolio shows what metric moved and why the design decision caused it
• Growth design experience in B2B software (PLG, freemium, self-serve, or trial-to-paid) in a developer or technical product context
• You've run design experiments end-to-end: written the hypothesis, shipped the leader, read the results. You can tell when an outcome is meaningful and when the test needs to run longer or be redesigned
• You work directly with funnel data, activation metrics, and voice-of-customer analysis. You've made decisions that the data supported, and decisions it contradicted
• You define what success looks like before you start, and you're honest when results don't support the hypothesis. You can articulate the tradeoff between a short-term activation win and longer-term product coherence, and you prioritize the work that will actually move the business forward
• You trace activation failures to their upstream cause and design solutions that hold across the funnel rather than patching individual screens or components
• You work across flows, high-fidelity specs, prototypes, and written strategy, and choose the format based on what the decision requires
• You're comfortable doing 0→1 exploration on an ambiguous and emerging problem (agentic onboarding) and iterating rapidly on an existing, instrumented flow
• You've designed the part of the developer experience where someone is evaluating, integrating, and setting up a new tool. CLI usage, SDK setup, API credential management, connection debugging are familiar territory
• You ask engineering questions, read the docs, and understand what's actually hard to build
• Familiarity with AI agent interfaces (MCP integrations, Cursor/Copilot/Claude workflows, or similar) is important given the agentic onboarding work on the roadmap. Deep prior experience here isn't expected as this is an emerging space but high curiosity and strong opinions about the design problems and how to solve are
• You state positions and back them with evidence. You drive discovery in a triad and shape the work before anyone hands you a brief
• You present to design and product leadership with directness. Feedback in both directions is specific, not hedged

Benefits

• Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary

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