[Remote] Senior Content Designer - US Travel Domain
Note: The job is a remote job and is open to candidates in USA. Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies. As a Senior Content Designer embedded in the US Travel business, you will own the end-to-end user journey across major travel partners, influencing product direction and developing a clear content strategy to enhance customer experiences.
Responsibilities
- Own the end-to-end content experience across the US Travel product lifecycle (offer → purchase → policy → service → claims → communications)
- Act as a strategic partner to Product Managers, Designers and Engineers, influencing product direction — not just wording
- Develop and execute a clear content strategy aligned to business goals, conversion, retention and trust
- Design product flows, information architecture, interface language, product naming and communication frameworks
- Plan and run research (interviews, usability testing, discovery studies, workshops, surveys) and synthesize findings into product recommendations
- Use analytics, experimentation and A/B testing to evaluate and improve product performance
- Navigate regulated insurance requirements while maintaining clarity and customer understanding
- Create scalable content patterns and frameworks that work across multiple travel partners and markets
- Confidently present and defend recommendations to internal stakeholders and external partners
- Collaborate from discovery through launch with Product, Engineering, Legal, Compliance, Localization and Data teams
- Produce and maintain artifacts in Figma, including flows, prototypes and content structures
- Audit existing journeys and proactively identify improvements — without waiting for tickets
Skills
- 5+ years of experience in Content Design, within a multidisciplinary product organisation
- Experience operating as a strategic partner (not a production copywriter)
- Demonstrated ownership of complex, end-to-end user journeys
- Strong portfolio showing content strategy, service design thinking and measurable business impact
- Experience in a regulated or complex domain (fintech, banking, payments, health, insurance, or similar)
- Proven ability to independently plan and conduct user research and translate findings into product decisions
- Experience influencing senior stakeholders and navigating strong opinions
- Experience using data and experimentation to drive improvements
- Proficiency in Figma (including flows and lightweight prototyping)
- Ability to onboard quickly, operate autonomously and make decisions with incomplete information
- Thinks like a product owner, not a task-taker
- Highly proactive and comfortable identifying problems before they are assigned
- Confident communicator who can challenge decisions constructively
- Able to move quickly, pivot and prioritize in a fast-moving environment
- Comfortable working directly with external partners
- Strong judgement in balancing regulation, business goals and customer understanding
- Comfortable making decisions and taking accountability
- Curious, pragmatic and outcome-focused
- Builds trust quickly and becomes a relied-upon team member
- Clear, structured thinker who connects user needs to business outcomes
- Experience in travel technology or marketplaces is highly beneficial
Benefits
- Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
- Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
- Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
- Social Initiatives - pictures speak a thousand words!
Company Overview