Senior Principal Architect – AdTech Customer Data & Identity (Remote – Work From Home) – arenaflex

About arenaflex

arenaflex is a global leader in the aviation and travel industry, renowned for turning the simple act of flying into a seamless, personalized experience for millions of passengers every day. With a mission to Connect People, Unite the World, arenaflex operates in more than 150 countries, serving a diverse customer base while maintaining a steadfast commitment to safety, innovation, and community impact. As the airline industry evolves, arenaflex is investing heavily in cutting‑edge technology, data‑driven marketing, and next‑generation advertising platforms to keep its brand at the forefront of customer engagement.

Our culture is built on collaboration, curiosity, and a relentless drive to improve. Whether you’re a seasoned professional or an emerging talent, arenaflex offers a supportive environment where ideas are celebrated, growth is encouraged, and every employee has the opportunity to make a tangible difference in the lives of travelers worldwide.

Why This Role Matters

In today’s hyper‑connected world, the ability to understand and anticipate customer needs is a competitive advantage. As the Principal Architect – AdTech Customer Data & Identity, you will lead the design and implementation of a unified customer identity framework that powers personalized advertising, enhances data interoperability, and fuels revenue‑generating marketing initiatives across arenaflex’s extensive digital ecosystem.

This role sits at the intersection of data engineering, advertising technology, and strategic business development. Your work will directly influence how arenaflex delivers targeted offers, loyalty rewards, and seamless travel experiences, ensuring that every interaction feels uniquely tailored to each passenger.

Key Responsibilities

• Architect the Customer Identity Solution: Design, develop, and maintain a scalable, privacy‑first customer identity architecture that aligns with arenaflex’s strategic objectives and regulatory requirements.
• Lead Cross‑Functional Collaboration: Partner with advertising, product, engineering, data science, and compliance teams to translate business goals into technical specifications and deliver end‑to‑end solutions.
• Implement Industry Standards: Integrate emerging identifiers such as UID 2.0, Match‑ID, and other open‑source identity solutions to improve data interoperability across DSPs, SSPs, and internal platforms.
• Data Governance & Privacy: Ensure all data collection, processing, and activation practices comply with GDPR, CCPA, and other global privacy frameworks while maintaining high data quality and security standards.
• Continuous Innovation: Stay ahead of AdTech trends, evaluate new technologies, and drive iterative improvements to the identity stack to keep arenaflex at the cutting edge of personalized marketing.
• Performance Monitoring & Optimization: Establish robust metrics, dashboards, and A/B testing frameworks to measure the impact of identity‑driven campaigns and refine models for maximum ROI.
• Mentorship & Thought Leadership: Guide junior engineers, foster a culture of knowledge sharing, and represent arenaflex at industry conferences and forums.

Essential Qualifications

• Education: Bachelor’s degree in Computer Science, Data Engineering, Software Engineering, or a related discipline (or equivalent practical experience).
• Experience: Minimum 8 years of hands‑on experience designing and implementing large‑scale data solutions, with at least 3 years focused on customer identity and profiling.
• AdTech Expertise: Proven track record of building and deploying high‑volume advertising technology platforms, including experience with DSPs, SSPs, and data clean rooms.
• Technical Mastery: Deep understanding of data pipelines, identity graphs, UID 2.0, Match‑ID, and other industry‑standard identifiers; proficiency with cloud platforms (AWS, Google Cloud, Azure).
• Security Acumen: Strong grasp of data security principles, encryption, tokenization, and privacy‑by‑design methodologies.
• Analytical Skills: Ability to translate complex data sets into actionable insights, with a focus on performance measurement and continuous improvement.
• Leadership & Communication: Excellent interpersonal skills, capable of influencing senior stakeholders and driving consensus across multidisciplinary teams.

Preferred Qualifications

• Master’s or Ph.D. in Computer Science, Data Science, or a related field.
• Experience in a digital marketing or e‑commerce environment, particularly within the travel or airline sector.
• Hands‑on experience with data clean‑room technologies and consent management platforms.
• Familiarity with machine learning pipelines for predictive audience segmentation.
• Published research or patents in the area of identity resolution or privacy‑preserving advertising.

Core Skills & Competencies

• Programming Languages: Proficiency in Python, Java, Scala, or Go for data processing and service development.
• Data Technologies: Expertise with Apache Spark, Kafka, Flink, Snowflake, BigQuery, and relational/NoSQL databases.
• Cloud Services: Hands‑on experience with AWS (S3, Redshift, Lambda), Google Cloud (BigQuery, Dataflow), or Azure equivalents.
• Identity Management: Practical knowledge of identity graph construction, deterministic and probabilistic matching, and privacy‑preserving hashing.
• DevOps & CI/CD: Familiarity with Docker, Kubernetes, Terraform, and automated testing pipelines.
• Project Management: Ability to manage complex, multi‑phase projects, prioritize tasks, and deliver on tight timelines.
• Communication: Strong written and verbal communication skills, capable of presenting technical concepts to non‑technical audiences.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its employees. In this role, you will have access to:

• Annual technology conferences and industry workshops (e.g., IAB, AdTech Summit).
• Mentorship programs pairing you with senior leaders in data science, product, and marketing.
• Tuition reimbursement for advanced degrees or certifications (e.g., AWS Certified Solutions Architect, Certified Data Engineer).
• Opportunities to lead cross‑functional initiatives that shape the future of arenaflex’s digital advertising strategy.
• Rotational assignments across product, analytics, and engineering teams to broaden your skill set.

Work Environment & Culture

Our remote‑first policy empowers you to work from anywhere in the United States while staying fully connected to a vibrant, collaborative team. arenaflex fosters an inclusive culture where diversity of thought is celebrated, and every voice is heard. Key cultural pillars include:

• Innovation: A safe space to experiment, fail fast, and iterate.
• Collaboration: Regular virtual coffee chats, hackathons, and cross‑team sprint reviews.
• Well‑Being: Comprehensive mental‑health resources, flexible work hours, and a generous paid‑time‑off policy.
• Recognition: Employee awards, spot bonuses, and public acknowledgment of achievements.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package designed to attract and retain top talent:

• Base Salary: $132,000 – $193,600 USD per year, commensurate with experience, expertise, and market factors.
• Performance Bonus: Annual incentive tied to individual and company performance.
• Equity: Stock options or RSUs to share in arenaflex’s long‑term growth.
• Retirement Savings: 401(k) plan with company match.
• Health & Wellness: Medical, dental, vision, and life insurance plans.
• Parental Leave: Paid maternity and paternity leave, plus flexible return‑to‑work options.
• Travel Benefits: Complimentary or discounted airline tickets for you and eligible family members.
• Learning Stipend: Annual budget for books, courses, or conferences.
• Remote Work Support: Home office stipend, high‑speed internet reimbursement, and ergonomic equipment.

Commitment to Diversity, Equity & Inclusion

arenaflex is an equal opportunity employer. We celebrate the unique perspectives each employee brings and are dedicated to building a workforce that reflects the global communities we serve. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

How to Apply

If you are passionate about shaping the future of advertising technology, love turning raw data into meaningful customer experiences, and thrive in a fast‑paced, collaborative environment, we want to hear from you. Click the link below to submit your application and join arenaflex’s mission to connect people and unite the world.

Apply Now – Become a Part of arenaflex’s Visionary Team!

Closing Thoughts

At arenaflex, your work will have a direct impact on millions of travelers, helping them discover personalized journeys that feel effortless and rewarding. This is more than a job—it’s an opportunity to be part of a forward‑thinking organization that values innovation, integrity, and the power of data to transform experiences. Take the next step in your career and help us build the future of travel advertising.