Product Design, Principal

Founding Brand Product Designer Remote - United States About the team A small, funded team inside Blackboard building a new consumer AI product from scratch. Executive backing, startup speed, and access to Blackboard's infrastructure and users. How we run: small senior team, fast cycles, light process, designers and engineers and PMs working side by side. How we build Subframe is how we ship UI to engineering across product, marketing, and the whole surface. Design lands in the codebase. No handoff, no mockups getting rebuilt later. If you know auto layout in Figma, you already know how to use it. If there are other tools you want to bring in, tell us and we'll dig in together. The Role Founding designer for the product and the brand around it. Product design, brand, interaction, creative direction, user testing, and shipping front-end through Subframe. You'll work with product and engineering across the product itself, marketing, onboarding, motion, the design system, and brand. Hands-on. You'll be making the work, not reviewing it. What you'll do This is a 0 to 1 AI product. There's a designer already leading things and the work is underway, but it's early. You're here to design and build new features alongside them, not polish things at the edges. Build, ship, learn, repeat. Design and build new AI features end to end Help shape how the product looks, feels, and behaves alongside the product lead Ship UI to engineering through Subframe Run user testing and feed what you learn back into the work Contribute to the design system as it grows Hold a high bar on typography, layout, motion, and detail Weigh in on product direction and priorities What we're looking for Strong portfolio across product and brand, shipping things people like using World-class visual craft, hands on the work yourself, with strong motion chops Sharp product thinker who can hold your own on what should be built, not just how it looks Embraced AI in your workflow, fluent on orchestrating agents with skills Move fast from idea to shipped, close to engineers, comfortable in ambiguity Comfortable with auto layout in Figma (most of what you need to pick up Subframe) Plays well with another strong designer already on the team Nice to have: founding or early-stage experience, creative coding, front-end skills, prior Subframe experience, background in education, health, wellness, or behavior change. Why this role Shape the product from day one. Startup speed inside a company with real distribution and real users. A team where design is core, not support, alongside engineers and PMs who care about craft as much as you do. The expected salary range for this position is $154,000 - $190,000. The range reflects base salary only and does not include additional compensation such as company bonus or benefits. Placement within the pay range will depend on a variety of factors, such as experience, skills, internal parity, and location. Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. The company does not provide visa sponsorship or immigration support for this position. This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor. Apply To This Job