[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Company is a growing and profitable B2B SaaS security company seeking a Head of Marketing to scale their marketing efforts. The role involves owning the full marketing function, setting strategy, and driving metrics related to community engagement, leads, and revenue generation, with a strong emphasis on demand generation and digital growth.

Responsibilities

• Own the full funnel and the metrics that go with it. Map and optimize the buyer journey from first touch to closed-won, define the funnels by buyer persona, and identify where prospects stall. You are accountable for leads, pipeline contribution, and closed-won performance
• Build a content engine that earns attention and following from expert users. The content strategy must speak their language, demonstrate domain credibility, and drive inbound interest
• Own platform positioning and market-facing communications across every channel. Shape messaging alongside product marketing and executive leadership, then deliver it consistently across the website, social media, search and AI optimization, events, and community
• Build enablement programs for sales, customer success, and partnerships so every customer-facing conversation reflects the same story. Extend that consistency into in-product messaging for users and administrators
• Drive product-led growth. Build and optimize the PLG flywheel — conversion, activation, virality, and word-of-mouth — as a core growth lever
• Orchestrate and develop the marketing team aligned to the strategy. Lead an internal team and marketing agencies. Set the plan, ensure consistency, and raise the bar on product and market expertise across every function
• Integrate tightly with sales. You are at the table in pipeline reviews and deal strategy. Marketing and sales share responsibility for growth — you operate as part of the GTM machine, not alongside it
• Treat the AI shift as a strategic imperative and weave it into the GTM. AEO, AI-driven discovery, and the changing shape of how buyers find and evaluate software are not a side project. Understand this shift and ensure the team is ahead of it

Skills

• You have built and scaled (not inherited) a digital growth engine at a B2B SaaS company
• You've taken a marketing function from activity-driven to outcome-driven, with measurable pipeline impact
• You have built marketing plans that map to defined growth targets, sequence the work, and hold a team accountable to it
• You think in systems, not channels
• You see how paid, content, PLG, brand, and community connect and reinforce each other — and you can map that system across the full buyer journey from first touch to closed-won
• You've built marketing programs that compound rather than run in parallel
• You are a player-coach
• You can set a quarterly strategy and also get into the campaign manager, review the copy, fix the landing page, and diagnose why conversion dropped
• You have PLG experience
• You understand product virality, community-driven growth, influencer-led awareness, and word-of-mouth mechanics
• You are a strong content thinker
• You know how to build content-led positioning that earns credibility with technical, skeptical audiences — buyers who respond to content that teaches and demonstrates domain understanding
• You can drive positioning through an entire organization
• Shaping the messaging is half the job
• Making it stick across sales, customer success, partnerships, and leadership is the other half
• You've previously built enablement programs with measurable results
• The core competency we are hiring for is building digital growth engines across diverse buyer segments

Benefits

• Total compensation includes equity ownership and a bonus plan.
• We offer market-competitive compensation based on location, experience, and the specific expertise you bring to the role

Company Overview