[Remote] Senior Marketing Data Analyst
Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Senior Data Analyst to support an internal marketing team focused on owned (non-paid) channels. This role will drive data-informed decision-making through experimentation, user behavior analysis, and personalization strategies to improve engagement, retention, and monetization.
Responsibilities
- Lead development of data science solutions for marketing use cases such as user segmentation, churn analysis, and targeting strategies
- Design and execute high-volume A/B tests to evaluate messaging and campaign effectiveness
- Analyze large datasets using SQL and Python to assess causal impact of marketing efforts on user behavior
- Develop and refine personalization and recommendation strategies for user communication
- Identify and account for confounding variables and data assumptions when evaluating performance
- Partner with cross-functional teams to ensure data quality and successful implementation of experiments
- Translate complex analyses into clear, actionable insights for non-technical stakeholders
- Support ongoing optimization of marketing strategies through continuous testing and iteration
Skills
- 5–7 years of experience in data science, analytics, or marketing science
- Strong hands-on experience with SQL for independent data extraction and manipulation
- Proficiency in Python for data analysis and statistical modeling
- Proven experience with A/B testing and experimentation (core responsibility)
- Background in marketing analytics, growth analytics, or user behavior analysis
- Strong understanding of statistical methods and experiment design
- Ability to work in a fast-paced environment and build solutions from scratch
- Experience with paid media analytics or campaign performance measurement
- Familiarity with AI-assisted coding tools (e.g., Claude Code)
- Experience in consumer-facing tech environments
Benefits
- Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance
- HSA, FSA, and DCFSA account options
- 401k retirement account access with employer matching
- Paid sick leave and/or other paid time off as provided by applicable law
Company Overview
Company H1B Sponsorship