[Remote] Content Strategist

Note: The job is a remote job and is open to candidates in USA. Rockit Ranch Productions is looking for a Content Strategist to enhance their content strategy and elevate the CEO/Founder as a thought leader. The role involves developing a comprehensive content calendar, coordinating content distribution, and tracking performance across various platforms.

Responsibilities

• Develop and maintain a comprehensive content calendar
• Coordinate content publishing schedules and ensure content is distributed across all appropriate platforms
• Identify content opportunities that support business objectives, brand awareness, and audience growth
• Create monthly and quarterly content themes, campaigns, and storytelling pillars
• Monitor industry trends, social media trends, and emerging content formats
• Develop content strategies that elevate the CEO/Founder as a thought leader, entrepreneur, restaurateur, filmmaker, and community leader
• Identify opportunities for founder-focused content, including behind-the-scenes moments, leadership insights, travel, media appearances, speaking engagements, and lifestyle content
• Support content ideas for CEO/Founder’s businesses and creative projects
• Create detailed shot lists and content briefs for the videographer/editor
• Develop concepts for reels, YouTube content, short-form videos, interviews, podcasts, and social campaigns
• Collaborate closely with creative, marketing, PR, and operations teams to identify content opportunities
• Ensure content is captured proactively during events, openings, travel, media appearances, and day-to-day operations
• Track content performance and audience growth across all channels
• Identify what's working, what's not, and adjust strategies accordingly
• Provide monthly reporting and actionable recommendations
• Responsible for setting content goals around KPIs like growth, engagement, reach, and views
• Maintain an organized content library and production workflow
• Track content from ideation through filming, editing, approval, and publication
• Ensure content is being repurposed effectively across platforms

Skills

• 3+ years of experience in content strategy, social media strategy, digital marketing, or a related field
• Strong understanding of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Excellent storytelling and creative thinking skills
• Strong project management and organizational skills
• Ability to work in a fast-paced, entrepreneurial environment
• Experience building personal brands, founder brands, or executive thought leadership is highly preferred
• Hospitality, lifestyle, entertainment, or media experience is a plus

Company Overview