[Remote] Manager, Recruitment Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Careers is seeking a Manager, Recruitment Marketing who will lead the development and execution of integrated marketing strategies to attract high-quality clinicians. This role combines marketing expertise with recruitment dynamics to enhance employer branding and improve candidate engagement and hiring outcomes.

Responsibilities

• Develop and execute integrated recruitment marketing strategies that align with enterprise brand standards while differentiating TeamHealth in competitive clinician markets
• Partner with Corporate Marketing and Communications to ensure consistent, compelling employer brand positioning across all candidate touchpoints
• Define audience-first messaging frameworks tailored to key clinical segments (Emergency Medicine, Hospital Medicine, Anesthesiology, Post-Acute, etc.)
• Translate business and hiring priorities into targeted go-to-market strategies that drive awareness, engagement, and conversion
• Champion the evolution of TeamHealth’s employer value proposition (EVP) for clinicians
• Lead end-to-end execution of multi-channel campaigns across digital, social, email, programmatic, events, and content platforms
• Partner with internal teams and agencies to deliver high-quality creative, storytelling, and campaign assets (videos, landing pages, ads, email nurture journeys, etc.)
• Optimize candidate journeys using marketing best practices (segmentation, personalization, retargeting, conversion optimization)
• Ensure recruitment marketing efforts are not transactional, but brand-building and demand-generating
• Establish clear KPIs tied to both marketing performance and hiring outcomes (pipeline volume, conversion rates, cost per hire, quality of hire)
• Analyze campaign effectiveness and channel performance to continuously optimize spend, targeting, and messaging
• Leverage data from ATS/CRM, analytics tools, and marketing platforms to generate insights and inform strategy
• Partner with Recruitment Analytics to connect marketing activity to downstream hiring results
• Develop deep understanding of clinician talent markets, including competitive positioning, candidate behaviors, and regional dynamics
• Build and maintain audience segmentation strategies to enable precision targeting and personalization
• Monitor industry trends, competitor employer branding, and emerging marketing channels to identify opportunities for differentiation
• Apply insights to refine messaging, sourcing strategies, and campaign approaches
• Serve as a key partner to Talent Acquisition leaders, recruiters, and operations teams to align marketing strategies with hiring needs
• Collaborate closely with Corporate Marketing, Digital, and Communications to ensure brand consistency and leverage enterprise capabilities
• Support recruiting teams with targeted marketing strategies for hard-to-fill roles, new business, and priority markets
• Partner with business development and clinical leadership to align recruitment messaging with organizational growth strategies
• Manage external agencies and vendors (creative, media, job boards, programmatic partners), ensuring performance and brand alignment
• Optimize budget allocation to maximize ROI across channels and campaigns
• Introduce new tools, platforms, and technologies to modernize recruitment marketing capabilities

Skills

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred
• 6–8+ years of experience in marketing, brand, or digital marketing, with at least 2–3 years supporting talent acquisition or employer brand initiatives
• Proven success in building and executing integrated, multi-channel marketing campaigns that drive measurable business outcomes
• Strong foundation in brand strategy, audience segmentation, and performance marketing (not just recruiting operations)
• Proficiency with digital marketing tools (e.g., Google Analytics, social platforms, programmatic advertising, CRM/ATS integrations)
• Strong analytical mindset with the ability to connect marketing metrics to business impact
• Experience managing vendors, agencies, and/or cross-functional project teams
• Demonstrates proven leadership attributes, including the ability to build a shared vision, champion a strong customer focus, and consistently deliver results
• Creates alignment across stakeholders and leads with credibility, transparency, and accountability
• Experience successfully managing large teams
• A track record of motivating, coaching, and developing talent to achieve high performance and professional growth
• Demonstrated innovation in candidate sourcing strategies and recruitment marketing
• Strong understanding of the competitive clinician recruitment landscape and the ability to build proactive pipelines
• Experience designing, delivering, and executing comprehensive recruitment plans that align with organizational priorities
• Ability to translate strategy into measurable outcomes and operational discipline
• Strong problem-solving skills with the ability to influence leaders, navigate complex challenges, and drive meaningful change
• A collaborative approach to partnering with clinical and operational stakeholders
• A true team player who fosters a culture of performance excellence and shared accountability
• Commitment to creating a 'One Team, One Company' environment that supports both recruiting and operational success
• Experience in healthcare, physician/APC recruitment, or complex B2B talent environments strongly preferred

Benefits

• 401(k)
• 401(k) 3% Match
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Company Overview