[Remote] Senior Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. engage2learn is a company focused on the K-12 education sector, and they are seeking a Senior Vice President of Marketing. This role is responsible for leading the marketing function, executing go-to-market strategies, and driving pipeline growth and product adoption.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth goals and revenue targets
• Own the end-to-end go-to-market strategy across all products and services, including segmentation, positioning, pricing support, and channel strategy
• Define and refine e2L’s overall brand narrative and product positioning within the K-12 education market
• Partner with executive leadership to identify growth opportunities, new markets, and expansion strategies
• Translate company strategy into actionable marketing plans with clear KPIs tied to pipeline and revenue
• Own product marketing strategy and execution across the entire organization
• Develop clear, differentiated messaging and positioning for products, tailored to multiple stakeholders (district leaders, educators, partners)
• Lead product launches and releases, ensuring alignment across marketing, sales, and delivery teams
• Establish and manage the full customer journey—from awareness through adoption and retention
• Gather and synthesize customer insights, market trends, and competitive intelligence to inform product and marketing strategy
• Partner closely with Product leadership to ensure market needs are reflected in product development and innovation
• Serve as a strategic partner to Sales leadership, aligning marketing efforts to pipeline generation, deal progression, and revenue outcomes
• Build and execute demand generation strategies that drive qualified leads and measurable pipeline growth
• Lead sales enablement efforts, including development of playbooks, messaging frameworks, and sales collateral
• Ensure alignment between marketing campaigns and sales priorities, improving conversion rates and sales effectiveness
• Support forecasting and pipeline visibility through strong collaboration with sales and operations teams
• Oversee demand generation campaigns, digital marketing, content strategy, events, and partnerships
• Drive brand awareness and thought leadership within the K-12 education sector
• Ensure consistent messaging and brand experience across all channels and customer touchpoints
• Monitor and optimize campaign performance using data-driven insights
• Establish clear marketing KPIs tied to pipeline, conversion, and revenue impact
• Analyze campaign performance, customer engagement, and market trends to continuously improve strategy
• Build reporting mechanisms that connect marketing activities to business outcomes
• Partner with operations and systems teams to ensure accurate tracking and visibility across marketing and sales funnels
• Lead, coach, and develop a high-performing marketing team
• Foster a culture of accountability, innovation, and continuous improvement
• Set clear goals and performance expectations aligned with company objectives
• Build organizational capability in product marketing, demand generation, and go-to-market execution

Skills

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of progressive marketing leadership experience
• Proven experience in product marketing, go-to-market strategy, and sales enablement
• Demonstrated success driving pipeline growth and revenue impact through marketing
• Experience partnering closely with sales teams in a revenue-driven organization
• Strong understanding of customer segmentation, positioning, and messaging strategy
• Strong analytical skills with the ability to translate data into strategic insights
• Excellent communication and leadership skills
• Master's degree
• Experience in K-12 education and/or EdTech

Benefits

• 401K
• Health Insurance plan benefits offered

Company Overview