[Remote] Paid Media Implementation Specialist
Note: The job is a remote job and is open to candidates in USA. JUICE is a performance-driven, full-service digital marketing agency focused on helping brands scale through data-backed strategy and creative execution. The Paid Media Implementation Specialist is responsible for executing, optimizing, and supporting digital marketing initiatives across paid search and paid social platforms, ensuring campaigns are implemented accurately and accounts remain healthy and aligned with client goals.
Responsibilities
- Build, launch, and manage campaigns across Google Ads, Meta, LinkedIn, Microsoft Ads, and other advertising platforms
- Implement campaign updates, audience changes, creative launches, budget adjustments, and tracking requirements
- Ensure all platform implementations align with strategist recommendations and client objectives
- Maintain campaign accuracy, platform organization, and account hygiene
- Execute optimizations and testing initiatives as directed by Senior Paid Media Strategists
- Conduct routine account audits to identify performance gaps, implementation issues, inefficiencies, and optimization opportunities
- Monitor accounts for pacing issues, budget concerns, tracking problems, disapproved ads, broken automations, and platform errors
- Identify inconsistencies across campaigns, ad groups, audiences, creative assets, and tracking setups
- Proactively surface risks and opportunities before they impact performance
- Escalate findings and recommendations to Senior Paid Media Strategists
- Collaborate closely with Senior Paid Media Strategists to execute integrated paid search and paid social strategies
- Translate strategic recommendations into accurate and timely platform execution
- Contribute insights and recommendations based on account audits, platform analysis, and campaign performance
- Assist in identifying growth opportunities and optimization initiatives across client accounts
- Support strategic testing programs and performance improvement initiatives
- Help drive client retention through operational excellence and proactive problem-solving
- Configure conversion tracking, pixels, platform integrations, and event measurement
- Validate tracking accuracy and troubleshoot implementation issues
- Support onboarding and setup of new client accounts
- Assist with platform migrations, account restructures, and operational projects
- Ensure measurement and attribution systems are functioning properly across platforms
- Maintain internal documentation, implementation procedures, and account records
- Ensure consistent execution standards across all accounts
- Contribute to process improvements and operational efficiencies
- Support the development of best practices across paid search and paid social teams
Skills
- 3+ years of paid media experience
- Hands-on experience with: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads
- Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking
- Experience supporting both Paid Search and Paid Social programs
- Ability to conduct account audits and identify performance, tracking, and implementation issues
- Ability to identify opportunities for improvement and recommend actionable solutions
- Strong analytical and problem-solving skills
- Excellent attention to detail
- Strong organizational and time management skills
- Ability to collaborate effectively with senior stakeholders and cross-functional teams
- Ability to work effectively in a fast-paced agency environment
- Agency experience managing multiple client accounts
- Experience with Google Tag Manager and Google Analytics
- Familiarity with CRM and marketing automation platforms
- Understanding of attribution modeling and performance reporting
- Experience supporting multi-channel growth strategies
- Experience implementing advanced tracking and measurement frameworks
Company Overview