National Director of Brand, Marketing and Media

National Director of Brand, Marketing and Media JOB SUMMARY Co-leads divisional strategy through message, momentum, and market-facing alignment. Responsible for aligning brand, creative, campaigns, media, and platforms so Trail Life’s story is clear, compelling, and consistently carried across channels. ABOUT TRAIL LIFE USA Trail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created. Our Mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Our vision is to be the premier national character development organization for young men which produces godly and responsible husbands, fathers, and citizens. Our core values are: ● Mission-focused-We believe a heart for the mission is as critical as skill-set. An appreciation for the impact that advancing biblical masculinity can have on families and our society, as well as the role it can play in the kingdom of God, is essential. ● Collaborative-We believe that, while collaboration may not be the most efficient way to work, it is the most effective. Spending time together enables us to utilize complementary gifts to achieve great results. ● Overcomers-Trail Life USA staff is committed to overcoming. Challenges are seen as opportunities, not obstacles. We believe that God provides everything we need to accomplish what He desires. ● Truthful in love-We believe speaking the truth in love, even if it is awkward, is a necessary step in building trust and respect (Ephesians 4:15-16). This habit, when practiced to benefit another, the ministry, or a process, is appropriate, no matter the role. JOB LOCATION This position offers flexible work arrangements and can be based at the Trail Life USA Home Office in Belton, South Carolina, conducted remotely, or a combination of both (hybrid), as agreed upon through a Letter of Employment or mutual agreement that may change the location. ESSENTIAL FUNCTIONS/TYPICAL TASKS ● Co-lead Growth strategy alongside the Director of Audience Engagement, Sales & Events. ● Lead brand, marketing, and media priorities across the Growth division. ● Ensure Trail Life’s message, presentation, and market-facing alignment are clear and consistent. ● Oversee brand standards, creative direction, and campaign alignment across channels. ● Lead campaign development, messaging alignment, and promotion strategy. ● Oversee media, content, and platform priorities, including publications, podcast development, and digital support. ● Guide website strategy from the Growth side, including content priorities, campaign support, and user journey recommendations. ● Align creative, communications, and media efforts around Growth priorities and seasonal initiatives. ● Partner with the audience engagement side to ensure campaigns and messaging support participation, events, sales activity, and next-step movement. ● Lead and support the Brand, Marketing & Media team, including execution, narrative, creative, and digital media functions. ● Help surface performance insights related to campaigns, media, platforms, and brand engagement. ● Contribute to shared planning, quarterly learning, and ongoing improvement across the Growth flywheel. COMPETENCIES ● Strategic Vision: Sees the big picture and anticipates trends; aligns strategy with mission. ● Executive Leadership: Builds trust, inspires action, and leads through clarity and conviction. ● Faith-Rooted Messaging: Communicates with authenticity and biblical alignment. ● Brand Stewardship: Protects and elevates the brand’s integrity and cultural relevance. ● Operational Excellence: Drives projects forward with efficiency, accountability, and results. EDUCATION AND EXPERIENCE Required ● Any combination of education and experience equivalent to graduation from an accredited college or university with an associate’s degree in a related field required. ● 7+ years of progressive marketing leadership experience, including at least 5 years in executive roles. ● Proven ability to lead multidisciplinary teams and execute brand strategy in a mission-driven environment. ● Expertise in brand development, digital marketing, campaign management, and cross-platform storytelling. ● Excellent written and verbal communication skills; persuasive and inspiring. Preferred ● Experience in nonprofit, faith-based, or cause-driven marketing. ● Familiarity with CRM systems, digital ad platforms, content management systems, and analytics dashboards. ● Background working with or marketing to churches, men's ministries, or family-based organizations. SPECIAL REQUIREMENTS Membership in Trail Life USA, subscription to and constant adherence to the Trail Life USA Statements of Faith and Values, agreement and adherence to the Trail Life Code of Conduct, and agreement and adherence to the Employee Handbook. Apply To This Job