Senior Principal Architect – AdTech Customer Data & Identity (Remote – Work‑From‑Home) – arenaflex

About arenaflex – Pioneering the Future of Flight

arenaflex is on a bold mission to become the world’s most admired airline, connecting people, cultures, and economies across every continent. With a heritage of over a century in aviation, arenaflex blends cutting‑edge technology with a deep commitment to safety, sustainability, and customer delight. Our purpose—Connecting People, Connecting the World—goes beyond moving passengers from point A to point B; it’s about creating meaningful experiences wherever we fly, work, and live.

As a global organization with a diverse workforce spanning dozens of countries, arenaflex invests heavily in its people. We offer a vibrant, inclusive culture, robust professional development pathways, and a comprehensive benefits suite designed to keep you healthy, financially secure, and inspired to explore the world.

Why This Role Matters

Our Marketing & Loyalty division is the engine that drives revenue growth by turning occasional flyers into lifelong arenaflex ambassadors. Central to this effort is our AdTech ecosystem, which powers personalized advertising, loyalty offers, and data‑driven insights. As the Principal Architect – AdTech Customer Data & Identity, you will shape the data foundation that enables precise targeting, seamless cross‑channel experiences, and the next generation of revenue‑generating campaigns.

Role Overview

This is a senior, remote‑first position reporting to the Head of Marketing Technology. You will lead the design, development, and implementation of a unified customer identity framework that spans multiple ad platforms, data sources, and privacy standards. Your work will directly influence how millions of travelers receive relevant offers, how partners integrate with our loyalty program, and how arenaflex maintains a competitive edge in a rapidly evolving digital advertising landscape.

Key Responsibilities

• Architect the Customer Identity Platform: Design a scalable, privacy‑first identity graph that consolidates first‑party, second‑party, and third‑party data into a single, actionable customer profile.
• Lead Cross‑Functional Collaboration: Partner with Marketing, Product, Engineering, Data Science, and Compliance teams to align technical roadmaps with business objectives.
• Implement Industry Standards: Integrate emerging identifiers such as UID 2.0, Match‑ID, and other open‑source solutions to enhance data interoperability.
• Data Governance & Privacy: Ensure all data pipelines comply with GDPR, CCPA, and other global privacy regulations, embedding consent management and data minimization principles.
• Drive Innovation: Stay ahead of AdTech trends, evaluate new technologies, and prototype solutions that improve personalization, measurement, and ROI.
• Performance & Monitoring: Establish robust observability, alerting, and analytics to guarantee platform reliability, latency, and data quality.
• Mentorship & Leadership: Guide a team of data engineers, architects, and analysts, fostering a culture of continuous learning and technical excellence.
• Stakeholder Communication: Translate complex technical concepts into clear business value for senior leadership and external partners.

Essential Qualifications

• Bachelor’s degree in Computer Science, Data Engineering, Software Engineering, or a related field (or equivalent practical experience).
• 8+ years of hands‑on experience designing and delivering large‑scale data solutions, preferably within the advertising technology space.
• 3+ years of direct experience building customer identity or profile solutions that power personalized marketing.
• Deep expertise in data modeling, identity resolution, and the use of universal identifiers (e.g., UID 2.0, Match‑ID).
• Strong understanding of risk management, data privacy, and compliance frameworks as they apply to digital advertising.
• Proficiency with cloud platforms (AWS, Google Cloud, or Azure) and modern data stack components such as Kafka, Snowflake, BigQuery, Spark, and data lake architectures.
• Demonstrated ability to lead cross‑functional teams, influence senior stakeholders, and deliver results in fast‑paced environments.
• Excellent analytical, problem‑solving, and communication skills.

Preferred Qualifications

• Master’s degree or advanced certifications in Data Engineering, Cloud Architecture, or related disciplines.
• Experience working in a digital marketing or e‑commerce environment, especially with programmatic advertising platforms (DSPs, SSPs).
• Hands‑on experience with data clean‑room technologies and privacy‑preserving analytics.
• Familiarity with consent management platforms (CMPs) and identity resolution frameworks.
• Track record of publishing technical papers, patents, or open‑source contributions in the AdTech domain.

Core Skills & Competencies

• Technical Architecture: Ability to design end‑to‑end data pipelines, micro‑services, and API layers that support real‑time identity resolution.
• Programming Languages: Proficiency in Java, Scala, Python, or Go for data processing and service development.
• Data Modeling: Expertise in relational, graph, and NoSQL databases for representing complex customer relationships.
• Privacy & Compliance: Knowledge of anonymization, tokenization, and differential privacy techniques.
• Leadership: Coaching, mentorship, and the ability to inspire high‑performing technical teams.
• Strategic Thinking: Translating business goals into scalable technical solutions that drive measurable outcomes.

Career Growth & Learning Opportunities

arenaflex invests in your future. As a senior architect, you will have direct visibility to the C‑suite and the chance to influence company‑wide strategy. You will be eligible for:

• Leadership development programs and executive mentorship.
• Access to a global learning library, certifications, and conference sponsorships.
• Opportunities to lead cross‑business initiatives, such as new loyalty products, AI‑driven recommendation engines, and international expansion projects.
• A clear path toward senior director or VP roles within the Marketing Technology organization.

Compensation, Perks & Benefits

arenaflex offers a competitive total‑reward package that reflects the seniority of this role, including:

• Base salary ranging from $130,000 to $195,000 (adjusted for experience and location).
• Annual performance bonus tied to individual and company outcomes.
• Equity participation through arenaflex stock options.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Generous 401(k) match, financial wellness programs, and employee assistance services.
• Paid parental leave, flexible paid time off, and remote‑first work policies.
• Travel perks such as free or discounted airline tickets for you and immediate family members.
• Access to wellness programs, gym memberships, and mental‑health resources.

Culture & Work Environment

At arenaflex, we celebrate diversity of thought, background, and experience. Our remote‑first culture empowers you to work from anywhere in the United States while staying connected through virtual collaboration hubs, regular team‑building events, and an inclusive leadership philosophy. We champion:

• Innovation: A safe space to experiment, fail fast, and iterate.
• Inclusion: Employee resource groups, mentorship circles, and a zero‑tolerance policy for discrimination.
• Community Impact: Volunteer days, sustainability initiatives, and partnerships with global NGOs.
• Work‑Life Harmony: Flexible schedules, generous PTO, and a supportive environment for caregivers.

How to Apply

If you are passionate about turning data into actionable insights, love solving complex identity challenges, and want to shape the future of digital advertising for a world‑leading airline, we want to hear from you. Join arenaflex’s visionary team and help us deliver personalized experiences to millions of travelers worldwide.

Apply Now – Start Your Journey with arenaflex!