[Remote] Senior Marketing Automation Specialist
Note: The job is a remote job and is open to candidates in USA. ALX Africa is a non-profit organisation dedicated to unlocking the potential of Africa's digital future through tech skills training and career acceleration programmes. They are seeking a Senior Marketing Automation Specialist to architect, scale, and optimize the automation systems that support customer and stakeholder journeys, primarily using HubSpot. The role involves collaboration across various teams to design scalable CRM processes and ensure data integrity and operational efficiency.
Responsibilities
- Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business
- Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels
- Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms
- Establish and enforce data hygiene, segmentation, governance, and compliance standards to ensure reliable and actionable CRM data
- Partner with stakeholder teams across Marketing, Sales, Community, Learning, Engineering, and Operations to translate business needs into scalable automation solutions
- Build, maintain, and evolve dashboards and reporting frameworks that surface performance, pipeline health, and lifecycle insights
- Lead training, documentation, and enablement initiatives to drive strong platform adoption and consistent best practices
- Act as an internal consultant and thought partner on automation strategy, continuously identifying opportunities for improvement and innovation
- Stay current with emerging automation and AI capabilities and recommend enhancements that improve efficiency and engagement
Skills
- At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles
- Expert level experience with HubSpot and/or similar CRMS, including hands on configuration, workflows, reporting, and data architecture
- Proven ability to design and manage complex automation programs across multiple audiences and regions
- Strong understanding of data governance, privacy, and compliance frameworks including GDPR, CAN SPAM, and consent management
- Demonstrated ability to translate business strategy into scalable system architecture and automation solutions
- Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data
- Ability to work cross functionally and manage multiple stakeholder priorities in a dynamic environment
- HubSpot certifications including Marketing Hub, HubSpot Admin, or Operations Hub
- Experience with system integrations, API based workflows, or middleware tools such as Zapier or Make
- Exposure to Salesforce or other enterprise CRM platforms
- Experience operating as part of a center of excellence or shared services automation team
- Familiarity with automation driven enablement, documentation, and change management practices
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