Marketing Data and Customer Engagement Intern (Master's student)

Job Description

Under general supervision, this position will assist the department with current projects or assignments as required. At Blue Cross NC, we are committed to making healthcare better for everyone. Our internship program is a cornerstone of our company culture, bringing in fresh perspectives and early-career talent to shape the future of healthcare. During your time with us, you’ll contribute to meaningful projects and initiatives, work alongside innovative leaders, and make a real impact on our communities. Our hybrid-flex work environment allows you to thrive from home while also connecting in person with your cohort at our Durham campus during key events. What You’ll Do For this role we are looking specifically for a Masters-level student to focus on Marketing Data and Customer Engagement to help us define marketing customer journeys to bring alignment and awareness across Marketing, Media, and Data – including engagement with Salesforce Marketing and Data Clouds. This internship will also support ROI tracking and metrics for optimization and scaling opportunities. Periodic opportunities to join the team on campus for meetings and other events will be available. What You Bring • Master’s-level student • Curiosity, drive, and the ability to work independently and in a team. • Great time management and communication skills. • You’re available to work 40 hours per week for 10 weeks. (May 19 – July 25) • You will be located in North Carolina during the internship program. • You’re legally authorized to work in the United States and should not require sponsorship for employment visa status now or in the future. Bonus Points • Understanding of Marketing Automation to support operational efficiencies. • Familiarity of or experience working with Teams and SharePoint • Comfortable interacting with all levels within the organization, including Senior Leadership • Knowledge of Adobe and AI tools, Digital Marketing and Prospect and Customer Databases Compensation • Master’s Students: $27/hr. What Our Summer Internship Program Offers Your work over the summer will have a lasting impact on our company, our customers, and the communities we serve. You’ll support and lead meaningful projects with passionate people from across our company who care about making a difference. Our Summer Internship Program will be primarily virtual in 2025, and offers many opportunities for you to make connections, grow your skillset, and get involved through: • Paid internship experience working on meaningful projects • 16 paid well-being hours, in addition to paid company holidays • Networking opportunities with senior leaders • Onboarding to help you get familiar with health insurance, who we are as a company, and set you up for a successful summer • Access to online learning courses and resources to support your development • Individual mentoring with company leaders and young professionals • A cohort-style community where all interns across the company come together to learn, share, and network • Experience working at a certified Great Place to Work – enjoy our environment, culture, people, and perks To learn more and check out blogs written by former interns, visit our Summer Internship Program website. Salary Range At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs. • Based on annual corporate goal achievement and individual performance. $41,600.00 - $46,600.00 Apply Job!