Program Manager, Digital Audience Data
Day-to-day management and ownership of Deltas Data Management Platform (through Adobe Audience Manager). Define and implement a roadmap for how Delta Digital should evolve our data management practices from audience-level segmentation to deliver user-level personalization. Work with internal Digital Tools team to align on tech/IT needs and implementation in coordination with Adobe and other vendors. Partner with Marketing to align on our customer journey roadmap and connect users offsite (via owned and paid media) experiences to an onsite experience. Collaborate with Loyalty and our business partners to foster and grow our data share opportunities. Consult internal stakeholders on their business objectives and which relevant audiences could be built and targeted to meet those objectives. Partner with the rest of the Audience Strategy team to define the highest growth opportunities for personalization within Delta.com and the FlyDelta app. Delta Air Lines is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply Job!