Sr. Specialist, Brand Media
About the position
Crocs is hiring a Sr. Specialist, Brand Media for the Global Digital Marketing team. This individual will take part in the strategic development, management, and execution of Crocs' brand media, driving brand consideration, awareness, and new customers to the brand. The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their brand media expertise with extensive background and confidence in developing, executing, and optimizing brand media plans. They have a strong understanding of brand media with an emphasis on digital whilst keeping up on emerging platforms.
Responsibilities
- Own the development of global media plans supporting Crocs' key product stories. ,
- Manage the planning and execution of multiple campaigns simultaneously at various steps of development. ,
- Develop holistic communications plan and media buying strategy across all paid channels. ,
- Partner with media agency to ensure frequent and smooth communication. ,
- Be a product level expert with a pulse on competitor's strategies and go to market approaches. ,
- Partner with cross-functional teams throughout the seasonal process to develop comprehensive marketing plans. ,
- Analyze the effectiveness of media campaigns to optimize spend and performance. ,
- Build recommendation for utilization of creative assets and strategies across media plans.
Requirements
- Bachelor's degree in marketing, Digital Marketing, business or related field. ,
- At least 5+ years of extensive experience and proficiency in paid media. ,
- Strong understanding of media trafficking process and deep understanding of media creative. ,
- Broad understanding of media measurement and reporting. ,
- Significant experience in how to strategically plan and manage paid media. ,
- Experience and confidence working within a matrixed organization. ,
- Strong background in media agency management. ,
- Advanced analytical skills, ability to translate complex data into actionable strategy.
Nice-to-haves
- Previous experience in retail/footwear is preferred but not required.
Benefits
- Medical, dental, and vision coverage. ,
- Life and AD&D insurance. ,
- Short and long-term disability coverage. ,
- Paid time off. ,
- Employee assistance program. ,
- Participation in a 401k program that includes company match. ,
- Company incentive program.