Performance Marketing & Distribution Lead (Remote)
Location: Fully RemoteAbout Livepeer:Livepeer is on a mission to build the world’s open video infrastructure. Founded in 2017, it is the world’s first open-source protocol for decentralized video streaming, built on Ethereum. The project has empowered developers to create scalable, cost-effective, and censorship-resistant video applications. The Livepeer network has transcoded billion of minutes, serving Web3 and Web2 platforms across gaming, entertainment, social media, and beyond. In 2024, Livepeer AI was introduced, unlocking Livepeer’s compute network for AI inference workflows. From real-time video transcription and object detection to scene recognition and AI-powered editing, Livepeer AI brings advanced machine learning directly into the decentralized video stack. These new tools not only reduce costs but also empower developers to build richer, smarter, and more engaging video experiences—whether for Web3 platforms, AI-powered dApps, or even traditional video use cases.Your Role:is building the next frontier of live AI video—where you can play, perform, and create, turning your camera input into generative art instantly. It’s designed for artists, creators, and curious explorers who want to push creative boundaries.We’re looking for a Performance Marketing & Distribution Lead to supercharge our growth. You’ll own paid campaigns, channel experiments, and performance-driven content strategy that gets Daydream into the hands of thousands of creators globally.Responsibilities:
- Own & Manage the growth engine: Plan, launch, and optimize paid acquisition campaigns across Google, Meta, TikTok, X, YouTube, Reddit, and emerging channels.
- Build scalable funnels: Create clear landing pages, lead capture flows, and retargeting strategies that turn interest into activation.
- Run creative experiments: Test ad formats (video, UGC, meme, motion), audience segments, and channel mixes to find repeatable wins.
- Track and report performance: Own dashboards, CAC analysis, and funnel metrics across acquisition and retention.
- Work cross-functionally: Partner with design, product, and community to align messaging and amplify launches.
- Explore distribution loops: Identify non-paid growth tactics—referral loops, creators-as-distribution, ambassador programs.
- Have 5–8 years experience in performance marketing, ideally in consumer apps or creator tools.
- Have managed ad budgets and can stretch a dollar when needed.
- Are data-driven, but move fast—prototyping landing pages, copy, and creative to test ideas.
- Understand creators, AI, and internet culture—you know what clicks and what converts.
- Are excited to grow a product from 1000 to 100K users with speed and intention.
- Experience marketing AI tools or video products.
- Built something that went viral.
- Have a sharp POV on TikTok and YouTube distribution.
- Comfortable building in Notion, Webflow, or similar tools for rapid testing.
- Base Salary: Competitive and dependent on location.
- Token package: Competitive token package with a 3-year vesting schedule.
- Employee Stock Option Plan: Competitive ESOP with 4-year vesting and a 1-year cliff.
- Annual Adjusted Salaries: Every January, we review and adjust pay.
- Holidays: 25 vacation days per year plus any national holidays.
- A day off on your birthday—because you deserve to celebrate! (If it falls on a weekend, take another day off that week.)
- Insurance: Comprehensive medical, dental, and vision insurance in applicable locations.
- Pension: Company pension contributions in applicable locations.
- Equipment: Choose a laptop of your preference and anything you need for a comfortable work setup (we’ll purchase it for you).
- Remote Work: Work anywhere in the world.
- Flexible Working: Flexible hours to support work-life balance.
- Annual Company Retreat: Once a year, we fly the whole company to an exciting global location for a week of connection, collaboration, and fun—all expenses covered.
- Team Meetups: Each team comes together in person once a year to build trust, spark ideas, and share meaningful moments that go beyond the screen.
- Work Anniversary Rewards: At Livepeer, we love recognising your journey. As you reach 3, 4, 5 years and beyond, you'll be celebrated with gift card rewards.
- Celebrate Life’s Big Moments: Whether it’s a wedding, a new baby, or another major milestone, we’ll mark the occasion with a celebration gift.
- Referral Bonus: Refer great talent to Livepeer and earn 100 LPT tokens when they’re hired and successfully complete their probation.
- Latest Tech: Work with cutting-edge AI and the latest technologies alongside an innovative and entrepreneurial team.